Google Penguin Penalty – SEO Repair Team

Penguins are majestic, docile creatures that touch our hearts with their unspeakable beauty and unparalleled grace of movement. But Google Penguin is a fierce, horrifying beast which crushes our souls with its merciless wrath and and unforgiving nature. It’s not much of a stretch to suspect that Google Penguin was named after the cruel and cunning criminal from the Batman saga, because if your website has fallen prey to this villainous search engine algorithm, you understand firsthand just how unfair the Gotham City of CyberSpace can actually be. I started Coalition Technologies over 5 years ago in order to help businesses to rise above these very hurdles, and since its inception, my company has worked miracles in restoring the rankings and reputations of leading companies the world over.

The Penguin is Up to His Old Tricks

For those unaware, Google Penguin refers to a series of algorithm updates that served to penalize websites which engage in practices contrary to Google’s Terms of Use, particularly questionable linking practices. First unveiled on April 24, 2012, Google Penguin caught many businesses and webmasters by surprise, and many are still struggling to repair the damage. Whereas the previous and corresponding series of algorithm updates (known as Panda) focused on user experience, Penguin zeroed in on blackhat SEO manipulation. In other words, if you try to bolster your search engine rankings with unnatural linking practices, you just might become the Penguin’s next victim.

The Hummingbird Connection 

To complicate matters even more, Google enhanced its link penalty campaign with the Hummingbird algorithm change. The reason I mention this is because many people think they’re dealing with a Penguin penalty when in fact they have fallen victim to the Hummingbird-era Manual Spam Action, whereby a manual Google review results in a devastating Google de-indexing purge. “The Hummingbird” might not sound like the name of a dastardly comic book villain, but in the world of SEO, the Hummingbird is far more nefarious than the Penguin. Unfortunately, it’s becoming increasingly difficult to determine the source of individual Google penalties, since there are multiple possibilities. If you want to turn the tide and restore your rankings, you need to not only determine the motivation behind your traffic drop, but also the solution.

Don’t Fight the Battle Alone

Whether your site is suffering due to a Google Penguin Penalty, a Hummingbird penalty or even a Panda penalty, Coalition Technologies can help. Call us for a free quote at (877) 989-7187 and we’ll share with you our processes, our history and our success stories, and we’ll lay out a plan to resurrect your business from the digital ashes. We know what it takes to determine the root cause and forge the ideal solution, and we look forward to working with you. Call us today.

Profit Share

I am the only person who could roll out a program where I pay people more money that they had not expected out of my own pocket, then have half of them become suspicious and have one of the managers threaten to quit over it.

Magento WordPress Integration

As an ecommerce platform and content management system, Magento is world renowned for its reliability, flexibility, ease of use, cost and customer service. Perhaps that’s why nearly 1 percent of websites in the entire world use Magento (according to a November 2013 estimate by W3Techs). As the founder of a leading Los Angeles Magento services firm, I have been actively using and marveling at Magento since its initial release in 2008, but even I’ll admit that the platform is far from perfect. Case in point: wonky WordPress integration. If you want to incorporate a WordPress blog into your Magento website, or if you want to move your Magento store onto an existing WordPress theme, things can get a bit tricky.

So the question is, how do you unite Magento and WordPress in holy matrimony while still maintaining a single, fluid website?

Moving Magento Into WordPress

Many Web developers and webmasters are now taking it upon themselves to run their Magento stores on WordPress. They want the shopping cart features afforded by Magento, but they prefer the CMS simplicity of WordPress. That’s all well and good, but you must proceed with caution. For starters, this approach may handicap your ability to take full advantage of Magento’s development and SEO features, which are tailored specifically for ecommerce. Second, you’re putting the fate of your entire website into the stability of a single WordPress plug-in, and if you have ever seen a plug-in crash following a WordPress update, you understand what a rocky foundation that can be. Nevertheless, if you insist on pursuing this route, try downloading Wordgento or the Magento WordPress Integration plug-in, both of which enable you to import Magento blocks into your existing WordPress theme.

Integrating WordPress into Magento

This is the preferable approach to integration, especially if you just want to add a quality blog to your Magento store. The process is similar to the previous scenario, but rather than obtaining your plug-ins from WordPress, you’ll obtain them from MagentoConnect. The WordPress Integration extension, by FishPig, has received a lot of positive buzz from supporters, and there are also a number of premium (i.e. paid) options like Magento WordPress Extension, WpFeed and WordPress Migration Tool.

 

The Practical Solution – Los Angeles Magento Services

As you can see, there are innumerable extensions and plug-ins out there which seek to take the frustration and guesswork out of WordPress-Magento integration, but it’s only fair to note that third-party plug-ins have their limitations. The ideal approach is to implement custom development which builds a seamless, streamlined framework between the two verticals. This way, you achieve uniformity throughout your entire website, not only in terms of the aesthetics, but in terms of usability and SEO. If you want to establish the ideal union between Magento and WordPress, call Coalition Technologies for a free quote at (877) 989-7187. If you’re looking for Los Angeles Magento services, my team can help you to meet and exceed your expectations, and we look forward to hearing from you.

 

Just finished watching Breaking Bad

Entertaining series but not as good as The Office.

Working with BigCommerce Templates

You may have noticed that the market for e-commerce shopping carts has become pretty saturated over the past couple of years, with new platforms emerging on a seemingly weekly basis. Even established Web enterprises like Yahoo and eBay have joined the fray, but there is one solution that remains a preferred choice among seasoned developers and non-tech-savvy webmasters alike. I am referring, of course, to BigCommerce. As a major Los Angeles BigCommerce services provider, I have been working with this unique and versatile platform from the very beginning, and I notice that many users are drawn to it merely for its superior themes.

Choosing BigCommerce Templates

If you ask your average online business owner what they look for in an eCommerce platform, they might say that they want something that’s easy to use, or offers a wide array of features. There is one characteristic, though, that every online business owner is concerned with: the aesthetic. In other words, I want to build a site that not only does what I need it to do, but that looks polished and professional, as though it were custom-built from the ground up by a professional designer-developer. Los Angeles BigCommerce services is a veritable godsend in this respect, because the company has more than 100 professional themes that are available to all of its 50,000+ customers. Just browse the library and select the theme you want to use.

Using BigCommerce Templates

At this point, you might be thinking, “Why would I want to use a template that 3,000 other stores are already using?” That’s a fair question, because nobody likes a cookie cutter website. Fortunately, you have three options for making your site your own.

  1. Choose your own designs and color schemes. The nice thing about BigCommerce is that the themes are customizable. You’re not limited to the default configurations, and you can enhance and manipulate the look of your storefront using basic WYSIWYG editors and simple point-and-click commands.

  2. Edit your source code. As a developer, I have always appreciated the fact that BigCommerce allows its users full access to the HTML and CSS code. If you have a knack for back-end customization, you can manipulate existing themes to your exact liking, or even create your very own.

  3. Employ the services of a knowledgeable design and development team. If you don’t know your HTML from your YMCA, but you still want to derive the maximum customization benefit from your BigCommerce website, you can hire an experienced Los Angeles BigCommerce services partner to help you bring your vision to life.

Los Angeles BigCommerce Services from Coalition Technologies

If that third option sounds like something you might want to pursue further, I encourage you to call Coalition Technologies for a free quote at (877) 989-7187. We are a certified BigCommerce partner, and have helped dozens of business to enhance and beautify their storefronts. Let us show you what we can do for you.

Finding Your Company’s Voice

If you were asked to define the voice of your business, how easy would you be able to do it? My company has been providing Los Angeles branding services for years, and it never ceases to amaze me how many businesses invest heavily in their brand without giving any thought to voice. A brand without a voice is like a novel without a clear narrative; it’s the essence of how you communicate your message to the world, and yet so many still fall short.

Finding Your Company’s Voice

You know what branding entails: it’s embedded within your core mission, your marketing strategies, your public image, your logos, your tag lines and even your color schemes. Your voice is an extension of all these essential components, and finding the right voice is critical because it enables you to forge that all-important emotional connection with customers. For example, let’s assume that you’re writing marketing copy for an online clothing boutique. Before you begin writing, you must consider the audience. If you’re writing for an urban youth line, your narrative will read quite differently than if you’re writing for a designer menswear brand. If you’re looking for your company’s voice, step one is to identify your audience, and then communicate appropriately.

Using Voice to Your Advantage

Now let’s take this core concept to its logical next step. When we hear the word “voice,” we obviously think of verbal and written communication, but voice transcends words. To refer back to the previous example, let’s say that you’re designing a logo for your boutique. If designing for an urban clothing line, you might us block letters, graffiti and flashy designs to appeal to your youthful target audience. On the other hand, a designer menswear brand would require a logo with more sophistication and subtlety. Everything from the color to the font is a reflection of your voice. When you know your audience inside and out, maintaining the right voice becomes much easier. As a Los Angeles branding services company, we know how to use voice to your company’s optimal advantage.

Additional Tips

Remember, voice is all about communication, and communication happens on many levels. From your words to your images to your designs to even your marketing decisions (for instance, you wouldn’t advertise graphic t-shirts on a website that targets middle-aged consumers), everything must be approached with voice in mind.

Find Your Voice with Los Angeles Branding Services from Coalition Technologies

If you’re struggling to find your voice, or if your branding just isn’t having the impact you’re looking for, I would like to help. Call Coalition Technologies at (877) 989-7187 for a free quote. Tell us about your business, and we’ll help you to put together a rock solid Los Angeles branding services plan that utilizes your voice in the most effective ways possible, for maximized traffic and revenue. You have a voice; now let it be heard.

 

Prioritizing Your SEO Strategy

Search engine optimization (SEO) has undergone more changes than Miley Cyrus’s reputation, and it can be exceedingly difficult to keep up with the trends. Not so long ago, we were instructed to simply build as many links to our websites as possible. Then keyword research became a priority. Then we were told that certain links could harm us rather than help us. Then we were instructed that “content is king.” Now it’s 2014, and Google has shifted its algorithm entirely, forever changing the face of SEO. As the founder of a leading Los Angeles digital agency, I have weathered all of these mercurial changes, and the question I receive most often from clients is: How do I prioritize my SEO strategy?

Prioritizing SEO for 2014

I’m not saying you should forget everything you know about SEO, but I will say that best practices have done a 180-degree shift. There is still a place for link building and anchor text, and you definitely want to make sure that your back end is in order (sitemaps, site speed optimization, 404s, URL structure and all that jazz), but the very process by which Web surfers search for goods and services is evolving, and so is the SEO landscape along with it. No two websites are exactly alike, and your optimal strategy will depend on your market and your current rankings, but here are some general fundamentals that every website should be prioritizing from here on out:

  1. Optimizing for Mobile. Is your site optimized for tablets and smartphones? Mobile search is projected to surpass desktop search within the next two years, and if your site isn’t equipped to meet the demand, it will negatively impact your rankings and your conversions. Now is the time to invest in a responsive design that automatically optimizes your website for all screen sizes and dimensions. You’ll also want to minimize your redirects (as this slows the page speed by .6 seconds on a mobile device) and your use of pop-ups. If you are unequipped with the technical skills the achieve this, consider hiring a Los Angeles digital agency that can guide you through the process.

  2. Getting Social. The digital marketing service eMarketer reports that social media use is expected to reach 2.55 billion people by 2017, but it’s not enough to simply be active on social media. Now is the time start using social media to your advantage; link your Google+ account to your website for verified authorship, build your circles and be sure that all of your social media profiles are seamlessly integrated into your website for maximum exposure and SEO benefit.

  3. Breaking Down the Semantics. Semantic search is an emerging term in the world of SEO, as it accounts for the evolving manner in which keywords are processed. Before the days of Siri and speech recognition, Web users favored simple search queries, like “San Francisco dog parks,” but now that people are speaking directly into their mobile devices, we’re seeing more searches like, “Find me a dog park in San Francisco.” As a result, Google is optimizing its crawlers to look for the intent behind searches, rather than just the words themselves. Focus less on simple keywords, and more on creating rich, subject-relevant content with diversified keyword usage, social media integration and semantic markup.

Get an SEO Team on Your Side

If this sounds overwhelming, I understand. Hiring a qualified SEO team may be the most profitable decision you ever make for your business. The landscape is evolving like never before, and a professional helping hand can give you an instant competitive edge. As previously mentioned, I run a leading Los Angles digital agency, and we help businesses large and small to achieve the superior SEO value and rankings that they just can’t seem to break on their own. Call our Los Angeles digital agency for a free quote at (877) 989-7187, and we’ll show you how we can help you turn your struggles into victories.

Los Angeles Government SEO Agencies – Why You Need the Best

Is your government agency struggling to achieve prominent search engine rankings? It may be time to opt for a more specialized search engine optimization (SEO) firm. SEO was once a linear exercise, which involved little more than building inbound links and creating content, but in the last couple of years, it has become a complex game of cat-and-mouse, with agencies constantly trying to remain one step ahead of the ever-evolving Google curve. Because there are so many variables involved in achieving desirable search engine rankings, we’re seeing more and more niche SEO agencies. For instance, some specialize in ecommerce SEO, others in medical, and others in government. As the founder of a leading Los Angeles government SEO agency, I know all too well that SEO is not a one-size-fits-all practice, and you need a firm that understands the challenges unique to your enterprise.

Why You Need SEO

If your website has the coveted .gov suffix, you’re already at an inherent advantage, as Google and other search engines place a high level of authority on these types of sites. But that doesn’t mean that you’re automatically going to dominate the search engine rankings for all of the terms relevant to your service. For instance, let’s say that you represent the California Highway Patrol. If someone in L.A. receives a fix-it ticket, they will need to visit the local CHP station to verify that they have made the requested repairs. But if that individual types “Los Angeles fix-it ticket” into Google, the CHP website doesn’t even appear on the first 10 pages of Google listings (as of this writing). Millions of people may be browsing the search engines for your service as we speak, but to no avail.

Why Government SEO

It’s easy to understand why you need SEO, but why is it so important to go with government SEO? Given my position with one of the leading Los Angeles government SEO agencies, I get asked this question quite often, and the answer is simple. You need a firm that understands how to zero in on the precise audience for your service, and that is capable of conducting the kind of pinpoint keyword research necessary to determine exactly what your target audience is searching for. The firm must understand how to properly manage content creation, citation building and even schema markups. Government websites have specific demands that are unheard of in other industries, and it’s extremely important that you partner with a firm that actually knows what it’s doing.

Consider Coalition Technologies

As previously mentioned, Coalition Technologies is one of the leading Los Angeles government SEO agencies. We have worked with leading agencies in Los Angeles and throughout the nation, and we have helped fledgling websites to dominate the search rankings where they previously couldn’t even break the top 100. Give us a call at (877) 989-7187 and we’ll give you a free quote. We’ll share our strategies and lay out a game plan for your government agency.