Social media: it’s a phrase that seems to be everywhere these days. But what is it, exactly? And, more importantly, what can it do for you? My experience as a founder of Coalition Technologies, a content marketing company, has taught me to put social media to work for you. My social media cheat sheet will let you know what social media does best and what it can do for you.
What Is Social Media?
Social media is an umbrella phrase regarding how people and groups communicate and interact online. It’s called “social media” because it’s just that, social. Its very nature is to engage users. It is communicative and interactive, drawing people in to connect with other individuals or groups. It’s fun and can have a significant influence on a business. Keep reading my social media cheat sheet to find out why your company needs an online presence.
Why Do I Need It?
You may be asking yourself, why would I use social media for my business? The answer is quite simple: social media helps build and maintain relationships. While relationships might not balance your ledger sheet, they will create a consumer experience that is so much more than a simple purchase. Well planned and properly executed social media campaigns create consumer loyalty and customer advocacy. That means that customers not only utilize your services, they talk about them as well. It harnesses the ever-elusive power of word of mouth advertising.
The most obvious reason you need to employ social media in your branding is that people are online more than ever. With the explosion of smartphone usage and the ease of use, you simply must have an online presence if you wish to do business in our current and future culture.
Data, Data, Data
Social media doesn’t just help you grow and maintain your customer base, it also helps your business collect vital data. Perhaps the most useful aspect of a social media campaign is the data you will collect. The metrics you can collect on followers, like their digital engagement, when they’re most active, and click-through rates, will give you a more thorough understanding of your customer base, their patterns, and how you can better serve them. You don’t need a social media cheat sheet to tell you how important that data can be.
Where Do I Start?
The first thing you’ll need to identify is your objectives and goals for your social media campaign. Will you be creating viral content to be shared across social media platforms? Will you be creating your own location, blog, website, app, for your customers to engage with? Finally, what do you want your business to gain from social media usage?
Next, you’ll want to identify your target audience. Based on your target audience, you’ll need to identify your chosen social media outlet. If you want to target young women, for example, and have them share images of your brand or merchandise, you’ll most likely want to create a campaign that is located on Pinterest. My social media cheat sheet can’t tell you exactly how to identify and communicate with your target audience, but we can at Coalition Technologies
An Online Advocate
I started Coalition Technologies because I have a passion for communication, technology, and social media. We have the experience and expertise to craft a social media platform specifically for you, your company, and your needs. Contact us today to find out more.