Only .2% of all people who came to my‚ digital-auto-gauges.com website were actually buying products. ‚ Industry standard conversion rates are between 3-6% depending on your niche. ‚ My checkout process has some wacky code that does not display correctly in Internet Explorer and potential customers have probably been bailing out by the boat load. ‚ I am completely redoing the entire checkout process now though.