Systematization

Coalition has developed excellent processes, checklists, and other ideas for getting great results for our clients. We are now working on building a web application to bring rigor so that every client gets the very best possible service. Super excited about it!

We Should Not Sell Tomorrow For Today, Nor Today for Tomorrow

I woke up in the middle of the night last night with this thought.
What do I mean by it? We should not do things today that make our future worse. We also should not sacrifice our happiness and fun today for an imagined tomorrow.

We should have a good balance of work for the future, as well as enjoying our days now.
read more “We Should Not Sell Tomorrow For Today, Nor Today for Tomorrow”

Scoretask Copy Management

I am building our copy management processes into Coalition’s internal toolset named Scoretask. The copy management process is quite complex and covers everything from assigning team members to work on a client, assigning keywords to every page (keyword sitemap), writing the page copy, title tags, meta descriptions, h1s, as well as handling accounting for our copywriters and tracking SEO performance of each page of copy.… read more “Scoretask Copy Management”

Focus

Warren Buffett and Bill Gates and Steve Jobs all agree that the core element for success is focus. What is focus?

  • Focus is saying no to most things. It’s saying no to new business opportunities not in your core area, it is saying no to easy money in areas you think you can handle, it’s saying no so that you can say yes to core work that needs to be done.
read more “Focus”