Rich vs. King in the Real World: Why I sold my company

https://longform.asmartbear.com/rich-vs-king-sold-company/

Interesting article. I also started my company to get rich. I just wanted lots of profits.

I started in 2009, and am still at it in 2025. I have had many offers to sell it for more money than I need, and have had more money than I need for the last decade. Why haven’t I sold?

Somewhere along the way, I became personally invested in my employees, clients, and the business itself. Almost anyone I sell to would break the promises I made to the first two groups, and would damage the core of the business I put the best of myself into building.

The business was bootstrapped and I had no cofounders or investors, so I never had to do what someone else forced me to do. It has been profitable the entire way, which gives me this freedom to stay the course.

Published by

Joel Gross

Joel Gross is the CEO of Coalition Technologies.

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