Category: Uncategorized

Profit Share

I am the only person who could roll out a program where I pay people more money that they had not expected out of my own pocket, then have half of them become suspicious and have one of the managers threaten to quit over it.

Finding Your Company’s Voice

If you were asked to define the voice of your business, how easy would you be able to do it? My company has been providing Los Angeles branding services for years, and it never ceases to amaze me how many businesses invest heavily in their brand without giving any thought to voice. A brand without a voice is like a novel without a clear narrative; it’s the essence of how you communicate your message to the world, and yet so many still fall short.… read more “Finding Your Company’s Voice”

Prioritizing Your SEO Strategy

Search engine optimization (SEO) has undergone more changes than Miley Cyrus’s reputation, and it can be exceedingly difficult to keep up with the trends. Not so long ago, we were instructed to simply build as many links to our websites as possible. Then keyword research became a priority. Then we were told that certain links could harm us rather than help us.… read more “Prioritizing Your SEO Strategy”