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Defining your Los Angeles corporate identity is a pivotal cornerstone to building your business. Online or off, you need an image, a brand, a logo…an entire identity that:

• feels true;
• is memorable; and
• can be used in multiple advertising and publicity methods.

Where do you start? Start with yourself.

What do YOU Think of You?

Sit down with all of your founding documents.… read more “Defining Your Los Angeles Corporate Identity”

What are some of the most recognizable business logos in the world? McDonald’s, Coca-Cola and Pepsi, Starbucks, Apple, Google, Lexus… There are a lot, and anyone who knows anything about advertising can tell you that being immediately recognizable is a business gold mine!

Whether you were around for the beginning of a business or not, usually a company’s logo has its roots in early meaning.… read more “Ikea Rethinks its Logo Design”

Pop-up shops can serve up a brilliant splash of color in just about any company’s crisp, black and white business plan. They are a great way to present new tools or widgets to your customer base and kick start your product line.

Shopify recently ran a 4-day pop-up shop that revolutionized typical methods and goals of these advertising ventures.… read more “Shopify’s Pop-Up Shop”

So you have a brilliant business idea and you’re ready to put it out there for the world to appreciate, huh? Good job! The world can always use brilliant ideas.

Now, about setting up your webstore: how prepared is your bank account for the job ahead? It’s time to do a quick rundown of where the start-up costs of your webstore will come from.… read more “The Cost of Your Webstore”

 

Magento is a pretty sweet, all-in-one ecommerce business platform. If you already use one of the Magento products for your webstore, you no doubt admire the adaptability and complete services it offers its customers.

At Coalition Technologies, we work with Magento regularly, when it provides what our clients need to accomplish their business goals. In setting up a Magento store, you will need to decide between the three versions of Magento available on the market – Enterprise, Community and Go – all of which have a great deal to offer.… read more “SEO and Your Magento Store”

Countless entrepreneurs have found themselves mulling over this question. The inspiration is there, but the work involved in bringing the idea to life is huge! Do you collaborate? Delegate? Or do you put in the hours yourself and take full credit?

To sort this dilemma out, go over a few fundamental issues.

What’s Your Skill Level?… read more “To Outsource or not to Outsource: That is the Question”

For those of us working as developers in the business of website building, it is a common tale of frustration. It goes something like this:

“Once upon a time I was a business person with a dream and a perfect set-up of supporting technology to make my dreams come true. Now…not so much. I need [more/less] from my [platform/hosting/SEO/analytics/etc.].… read more “Is it Time to Break up With Your E-Commerce Platform?”

Turns out the internet has officially been our friend for a solid 25 years now. And man do we appreciate it! The information world has become a tidy, more accessible place; and shopping has expanded into a resource much bigger than any of us could have imagined back in 1989.

In honor of these 25 years of technological progress, Forbes gathered up a list of 25 web design tips.… read more “Forbes’ Top 25 Web Design Tips”