Author: Joel Gross

Many businesspeople have been led astray by the attractive notion that companies don’t need to focus on monetization immediately. Companies like Youtube and Twitter that are getting huge valuations with little or no profit lead entrpreneurs to shoot for the big acquisition rather than actual income. However, acompany that has positive cash flows is in a far more powerful position to negotiate than one that doesn’t.… read more “Quick Profitability A Necessity For Startups”

1. Use your headline to repeat the searchers questions. For example, of the most trafficked keyword is “Workflow software”, then your headline could be “Workflow Software Reviews”. Then proceed to answer their question as directly as possible and follow it up with more information and questions to potential additional questions.
2. Along with your text content, have helpful images and videos to grab and hold your readers attention.… read more “4 Random Bounce Rate Reduction Tips”

1. You live and die by your traffic numbers combined with your conversion rate. Love them more than your own children for they will actually keep you out of a nursing home in your old age.
2. Test new product options by posting a page on your site advertising the product and sell it to customers.… read more “3 Random Tips for Ecommerce”

Going to arrive back in Venice, CA tonight.

Throughout my life, I’ve been able to beat my brothers in wrestling matches. Not just one at a time, but all three of them. My trip home inaugurated the first time in their lives that the three of them together could take me- though they were unable to actually pin me down. Good battle.

1. Always use negative keywords! You will lose lots of money otherwise.
2. Carefully decide how to organize your account before setting it up. Campaigns & ad groups should be well planned.
3. Set a reminder for yourself to check at least weekly and recalibrate the account.
4. Always have at least a couple of ads to run against each other.… read more “4 Random Google Adwords Tips”