Best Ecommerce Software: BigCommerce Vs Shopify Vs ZenCart Vs Magento Vs NopCommerce Comparison

UPDATED REVIEW: BigCommerce vs Shopify Vs Zencart Vs Competitors

After comprehensive testing and review and comparison, I have determined that at as of late April, 2010 BigCommerce has by far the best offering for people looking at ecommerce software and am about to launch a new version of my product sales website Digital Temp Gauges on it.  I personally own and have built stores based on all 5 platforms: ZenCart, Shopify, BigCommerce, NopCommerce & Magento, so I have a deep understanding of the benefits and challenges of each one.  The following is my ecommerce review of BigCommerce as compared to Shopify, ZenCart, Magento & NopCommerce.

Factors to consider in an ecommerce software platform:

What factors did I consider to be the most important in selecting BigCommerce as my ecommerce software platform of choice?  As a professional web designer, SEO technician and conversion optimizer my number one goal was to find a way to maximize my bottom line.  The most important features for ecommerce software are:

  • Easy, one page checkout process
  • Custom URLs, Title tags, Meta tags, Page Titles, Alt img attributes, etc. for SEO
  • Search optimized internal navigation
  • Customizable design w/ very pretty basic templates
  • Powerful backend store
  • Comprehensive reporting
  • Integration with 3rd party software like Google Analytics, Website Optimizer, Live Chat, etc.
  • Pricing
  • Support

BigCommerce: What makes it stand above other ecommerce software?

BigCommerce Ecommerce Shopping Cart Software
BigCommerce Ecommerce Shopping Cart Software

My business partner and I did exhaustive research on many ecommerce software platforms, but in the end BigCommerce should head and shoulders above them all.  BigCommerce has some truly awesome features:

  • Completely integrated with Google Website Optimizer & Google Analytics
  • Awesome SEO- it’s easy to customize title tags and meta tags unlike Shopify.  Great internal navigation.
  • 1 page super simple checkout- no more losing customers to 4 step complex processes
  • Great photo display with photo zoom- your site looks super great with this feature
  • Ability to sell your products on Facebook and also push them to Ebay (coming soon)
  • Automated inventory control & very flexible returns system
  • Easy coupons, discount banners & gift certificates
  • More than 60 default designs, all of which are easily customized
  • Fully hosted- you don’t need to worry about hosting, SSL, or other IT annoyances
  • Full CMS- if you don’t want to do any HTML/CSS/Javascript/PHP you don’t have to
  • Import/export thousands of products at once
  • Accounting system syncs with Quickbooks, MYOB, Peachtree, StoneEdge, custom formats
  • Shipping is made super easy & simple to use
  • Full business intelligence reports – 25+ performance reports (best keywords, revenue breakdowns)
  • Great search functionality, including suggest, related searches, advanced options, pricing, brand, etc

Problems with BigCommerce:

  • The Texas based office supporting US customers is not nearly as on point as their Australian based office.

BigCommerce was head and shoulders above every competitor, including it’s nearest competitor Shopify in features.  Not only that, but it is a far better deal than Shopify.  Shopify ‘s cheapest package is the exact same cost as BigCommerce’s in fixed cost per month… but Shopify charges you an ENORMOUS TWO PERCENT OF REVENUES PER MONTH at this pricing level.  You have to pay $700 a month to Shopify to get them to remove their take on your revenues!  BigCommerce absolutely blows Shopify out of the water in terms of features and pricing.  One of BigCommerce’s greatest advantages is also their Interspire merchant gateway- no more dealing with 10 3rd party vendors like, FirstData and others to try to take care of your payments.

Before I found BigCommerce, I was a big fan of Shopify and recommended it to people: see the video I made reviewing Shopify as compared to ZenCart & others in the shopify section.  I haven’t made a new video of BigCommerce yet, but you can see the official BigCommerce store video tour below:

Shopify: Great ecommerce software till you see BigCommerce

Shopify Ecommerce Solution
Shopify Ecommerce Solution

I have a Shopify store  – Prayer Helpers – and have enjoyed the super easy setup of shopify.  Shopify, like BigCommerce, is a fully hosted solution.  It does not have an integrated payments platform though.  The benefits of Shopify:

  • Abstracts away hosting, SSL & security
  • Store automatically updates with new software (same as BigCommerce)
  • Incredibly simple to setup products (though customization must be done in their weird coding language)
  • 10 default templates to choose from.
  • Discount codes
  • Solid support

My problems with Shopify:

  • You have to figure out Liquid, their programming language, just to change title tags & meta tags
  • Waaaay overpriced.  They want 2% of your REVENUE (not profit).  Low margin stores beware!
  • Why do they force shop owners to use liquid instead of a more common framework? Annoying.

ZenCart: Free to download, costly & difficult to customize

ZenCart Free Shopping Cart
ZenCart Free Shopping Cart

ZenCart is an older open source ecommerce solution that has not been updated in a while.  I used it on the old version of my Digital Auto Gauges website that I have since moved to BigCommerce.  I really don’t like ZenCart at all anymore due to its unwieldy architecture, Byzantine admin area, and difficulty to make changes.  ZenCart’s features & benefits are:

  • Free to use
  • Good for newbies who have lots of time to learn & not make profits

Problems with ZenCart:

  • You must host it yourself, setup your own SSL certificate, setup all your own payment systems through third parties (, FirstData, Paypal, Google Checkout, etc.)
  • No support outside the community forum
  • Poor documentation
  • Multi-page checkout process that will kill your conversion rates
  • No integration with accounting systems
  • SEO takes a lot of time to setup correctly (and you need to be an expert like me to do it)
  • Building a pretty design takes many hours of coding work- either you do it or you pay someone, either way costing you real money or opportunity cost.

Magento: Decent Cart but not as good as Shopify or BigCommerce

Magento Ecommerce Shopping Solutions
Magento Ecommerce Shopping Solutions

Magento offers two versions of it’s shopping cart- a free community download version and a paid enterprise version ($11,125 + per year- absolutely ridiculous when compared to BigCommerce).  I will be reviewing the free community version now.

Benefits of Magento:

  • Multi-store capabilities
  • Rapid bug fixes & code updates

Problems with Magento Community edition:

  • Poor support
  • Constant upselling to their enterprise version (and no pricing on the site!!! lol)
  • Not easy to export/import (they want to keep you on their system)

I don’t recommend Magento… Shopify & BigCommerce both have better setups.

NopCommerce: New ASP.NET open source shopping cart

NopCommerce Shopping Cart
NopCommerce Shopping Cart

I think that NopCommerce is the best open source ecommerce software solution currently available on the market.  It has the easiest setup and can be customized much more quickly than Magento or ZenCart.  Awesome features of NopCommerce:

  • Easy deployment
  • Live Chat integration
  • Text messages on sales & contacts
  • Great reports for seeing information on sales
  • Free
  • Open Source
  • One page checkout abilities
  • Built in forum

Problems with NopCommerce:

  • Not great support
  • Self hosted
  • Still somewhat buggy
  • Requires Microsoft licenses

Final Word: BigCommerce offers the best shopping cart platform

As a user of all of the above shopping cart platforms, BigCommerce clearly stands above the rest.  I also have researched many other ecommerce shopping cart solutions including Volusion, goEmerchant, Fortune3, CoreCommerce, Yahoo Merchant, ProStores, Godaddy Quick Shopping Cart, goEcart, genXpros, and others and I didn’t find any of them to be as good as these top 5 shopping cart platforms.  Checkout ZenCart, Shopify, NopCommerce, and Magento for yourselves, but make sure you give BigCommerce a very thorough review.

I hope my extensive research and experience has helped clear up concerns and point you in the right direction for building your own online store!  If you have any questions, please feel free to ask in the comments section below.

Published by

Joel Gross

Joel Gross is the CEO of Coalition Technologies.

34 thoughts on “Best Ecommerce Software: BigCommerce Vs Shopify Vs ZenCart Vs Magento Vs NopCommerce Comparison”

  1. Hi, this was a great article. I’m trying to decide whether to build my clients small business ecommerce site on BigCommerce or as a WP site using the GetShopped plugin. Any perspective you can share?

  2. I wish I saw his article. My boss fired me because I liked BigCommerce and I hated Zen Cart.

  3. Lovely comparison about the big name eccommerce solutions out there ~ I’m about to launch my ecommerce site “Bee Genki” and have been researching heavily – Thank you for the comparision, esp. with Shopify – I was about to sign up and took one more turn with Google and found your article again; It changed my mind (for the better). 🙂 Best, Liz

  4. I have been greatly unhappy with my experiences with BigCommerce and surprised you toute it so often/highly. As a developer how can you deal with the two major facts that (1) you cannot set up a ‘development’ (test) environment to deply changes and test before moving to production? and (2) you have NO ACCESS to the database.. importing/exporting is done through a series of CSV files only. As a developer, these two blatant oversights/drawbacks were more than enough to convince my client to start searching for a better alternative.

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  8. Great review. Thanks for taking the effort to write it. We recently had a site developed in Interspere and I found one problem particularly annoying. My site does not need shipping address as the product is strictly for download after the purchase. My developer said that there was no way to customize the form and remove the address and all the information that we did not want the customer to be “required” to enter. Is this true? Or could they have used a different template which would have allowed this to be done? I saw that the form is tied closely to the underlying tables in the database. I look forward to your answer, as I have not get the correct answer from Interspire.

  9. Hi , just wondering if you have checked out and reviewed Volusion as well? Just wondering how it compares to the other ecommerce solutions?

    Thanks and hear from u soon

    – Mike

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