Gate’s Law

Gate’s law says “Most people overestimate what they can do in one year and underestimate what they can do it 10 years”.

My status:

  • Business: I have been running Coalition for 7 years and involved in the SEO industry full time for 10 years. I have been a manager of others for 5 years.
  • Physical: I have been exercising for 15 years and am in pretty good shape.
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Reflection: Encouragement

I am looking back today at some of my emails from July of 2012 and I am seeing that I need to offer my team more positive encouragement and feedback. I know that we are in a tough, competitive business and oftentimes our team gets held to very high expectations. If I can offer more encouragement, I think it will keep people focused and motivated at a higher level.

Pushing to Improve

Yesterday I went for a run on the Orting Trail with Laurel and Jimmy. My usual running pace for six miles is around 10 minutes a mile, but yesterday we ran probably 8:40 miles. Running with others helped me push myself at a higher pace than I usually go. I think maybe I should try to join a running group to help hold me accountable for running faster in the future.


In today’s reflection, I m looking back to November 2013. I am searching through my old emails and just seeing what was going on and what I can learn from it and apply to my life in the future.

  • At that time we had some account managers that were out of touch with production, so I suggested to my managers that we tie them in closer.
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Ancient Reflection

As part of my ongoing effort to reflect on the past, I have looked up archives from the New York Times from 1939- 1941 here*/from19391111to19411230/

Amusing claim… May 26, 1940 the French government claimed that Nazi air superiority had been overcome…. this was 1 day before the emergency evacuation at Dunkirk of the defeated Allied armies.… read more “Ancient Reflection”

Occam’s Razor – Choose Less Assumptions

Occam’s Razor is a mental rule of thumb that instructs us to pick the simplest theory to explain something. A good case for this is “When you hear hoofbeats, think of horses not of zebras”.

Occam’s Razor is especially applicable to Search Engine Optimization (SEO) as people assume Google is doing some crazy artificial intelligence thing to rank one site over another, when quite often it is very obvious things like keyword usage on site that causes ranking differences.

Hanlon’s Razor – Fundamental Attribution Error

Hanlon’s Razor states that you should never attribute to malice that which is adequately explained by carelessness.

Many times I have made this mistake and thought that someone in my life who had mistreated me had cunningly planned a way to hurt my interests. In reality, I think that most of the time those people had no ill will… they just didn’t care and therefore allowed something bad to happen.

Gamifying Workouts & Pokemon Go

I would really love if someone made a game where you could play an MMORPG while walking slowly on a treadmill. If you had combat against another character though, you would have to run on the treadmill and that would affect the damage you could do – whoever ran fastest would do the most damage. If you had a higher level character, you would do a higher level of damage as well.… read more “Gamifying Workouts & Pokemon Go”