Branding: Recognition in One Second

Successful brands are instantly recognizable anywhere.

If you hear any snippet of the McDonald’s jingle, you know what it is.

If you see The New York Times from a distance, you know what it is even though you can’t read the title.

If you walked into your favorite bar blindfolded, you would know it just by its smell.… read more “Branding: Recognition in One Second”

Bruffy’s Tow in Marina Del Rey, CA

The following is, as always, my personal opinion and view of the situation.

Allow me to introduce you to Bruffy’s Tow in Marina Del Rey, CA.  The owner, Kevin Bruff , is probably the most honest tow truck operator I have run across (not that I meet that many lol).  After my car was towed twice in one week out of Venice, CA I was very unhappy and believed that there was some sort of malfeasance occurring. … read more “Bruffy’s Tow in Marina Del Rey, CA”

Human Connection in Business

Many businesses that we interact with have a lot of information on who we are and what we like, but never use it.  The businesses that do use the information they have about us are greatly appreciated.  Examples:

  1. The waiter who when you walk into the restaurant says, “Hi Joel, Welcome back to Quinn’s! I know you love dark beer and I have a new one on tap. 
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