5 Key SEO Metrics

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It is true that keywords remain an important part of any SEO strategy. A search engine’s chief function is to pair its user’s search query, or an inputted keyword or phrase, with the most relevant website. However, keywords are only part of the puzzle; a modern search engine algorithm figures many factors in when retrieving results. Besides, what good is reaching the top of the rankings if you aren’t making any sales? Our SEO agency Los Angeles operations always address a number of aspects simultaneously when we carry out a campaign for our client.  Let’s go over 5 key SEO metrics that are important to any campaign.

1. Keywords

Getting to the top of the search engine rankings for a given keyword or phrase does help. Combined with other important tactics, it is good to research the keywords your target demographic is using and go after the keyword rankings that are going to bring in traffic and benefit your business. However, keep in mind that there are many other things you should be doing than ranking high with your chosen keywords.

2. Links

Links are important to any SEO strategy, and we regularly seek to build them up in our SEO agency Los Angeles efforts. However, there are frequent misconceptions concerning links and their use. Desirable links should be working for your website, not against it. That means quality links that are relevant to your material, which will actually bring in traffic. Gone are the days when you can purchase a ton of links, pack your site full of keywords, and watch your site rocket to the top of the search results. Search engines will now penalize websites that build up links to low quality sites of dubious relevance.

Today it is important to carefully build solid, quality links from sites that are reputable and useful themselves. Make sure to take special care in your link building efforts or you may end up frustrating your own project.

3. Site Traffic

Traffic is another important metric. Smart keyword research and link building SEO strategy will bring in plenty of traffic: a large portion of shoppers around the world use search engines heavily to look up information and find products and services. There are other ways to bring in traffic as well, such as with email marketing, pay per click ads, and more traditional means of marketing such as radio spots and TV ads.

Traffic isn’t going to do you much good if your site isn’t delivering the goods though. If your visitors are coming to your site and don’t find what they are looking for, or don’t like what they see, or become lost or frustrated, they’re not going to buy anything. Our SEO agency Los Angeles campaigns emphasize rich content, smart site organization, and rigorous conversion testing on top of traffic driving methods to ensure better outcomes.

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4. Conversions

Whether your goal is to make a sale, acquire a lead, or have a visitor contact you, you are looking to maximize conversions on your website. Plus, search algorithms factor into conversions on your website for rankings. As explained above, this is done independent of merely attracting traffic. You may be able to attract visitors to your website, but will they stay? Will they perform the actions that you want them to?

This is where good content, quality web design, smart organization, and conversion testing come into play. Are your call to actions working as they should? Is it easy to place an order? Are visitors finding what they are looking for? Think about these questions when you are looking to optimize your conversion rate.

5. Total Revenue

Perhaps one of the most important factors in our SEO agency Los Angeles campaigns is the amount of incoming revenue in proportion to costs. Every successful SEO campaign should amount to profits above and beyond the costs that go in, which is of course obvious to any business owner. However, it is important to revisit the revenue metric again and again to make sure the SEO campaign is worth the effort.

Hire a Professional

Each of these metrics is necessary in itself, but it takes all of them working together to really make a good SEO campaign. For the best results and the highest return on your investment, hire a professional. Coalition Technologies is one of the top SEO firms in the industry. Our SEO agency Los Angeles campaigns seek to maximize not just common, superficial SEO metrics, but all of the metrics necessary to a client’s success, especially in terms of the profits a client is taking in as a result of the campaign. Give us a call today at 1-888-652-0637 and get a free quote.


5 Tips for Successful Email Marketing

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Every successful business has a robust email marketing campaign in its marketing repertoire. Email marketing is a great, inexpensive way to reach a large number of people fast. Plus it is a great way to maintain your relationship with past customers. Here are 5 tips for a successful Los Angeles email marketing campaign.

1. Know your readers

To send out an effective marketing email, you have to think about who is actually going to want to read it. Usually building out your own email list is more effective than paying for a list, because you know you are sending the email to people that are actually interested and won’t be annoyed by what they perceive as spam. Be ready to respond to readers that would like more information, but also have an option to opt out of the Los Angeles email marketing campaign out of courtesy.

The bottom line is you treat your readers with respect. You want to figure how to get information about your products to the people who want it, and let the readers be who aren’t interested.

2. Think about content

You want your emails to convey information that is valuable or interesting to your readers. Try subscribing to the email newsletters to the most successful businesses you can find. What are they doing? Is it right for your own campaign? Keep the length of your emails down unless you rarely send them out, and keep the tone of the email personal and casual.

Personalize your emails as much as possible. Think about what your readers want and how you can best cater to their interests. Use descriptive and interesting subject lines that give readers a hint of what’s inside the email. Encourage your readers to forward the email if they find it interesting; this can greatly help your Los Angeles email marketing results.

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3. How about format?

When thinking about your email formatting, remember that most readers will take quick glances at your email to see if anything jumps out at them, and then they will move on. Give your readers a table of contents or a quick set of bullet points with exciting subjects that encourage them to read on. Use large, bold headlines and narrow columns of copy that are easy to scan. Vibrant html messages with video and audio can be exciting, but give your readers the option of plain text if they prefer.

4. Analyze your efforts

You don’t want to be pouring too much time and energy into a newsletter that doesn’t work. Make sure you can track the links in your email to see if readers are actually clicking through for more information. Test different forms of copy, headlines, and design and see what works the best. Constantly analyze the effects of each form of email you are sending out and run with what works, while tweaking what doesn’t work. It will be tough to run a successful Los Angeles email marketing campaign when you don’t take the time to learn what works. After a little trial and error, you’ll figure what has the best effect on your reader base.

5. Hire a professional

The best way to ensure a successful email marketing campaign is to hire a professional to carry it out. Coalition Technologies has extensive experience with email marketing, and we employ cutting edge techniques and analysis to maximize the effectiveness of our clients’ Los Angeles email marketing campaigns. Give us a call today at 1-888-993-7639 and get a free quote.


6 SEO Fundamentals Your E-Commerce Business Might Be Missing

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BigCommerce is one of the most powerful ecommerce platforms in the industry; the program can definitely help you build a fantastic store with relative ease. Your online store isn’t going to be very useful if you don’t have any visitors making purchases, however. Here are 6 SEO fundamentals that our BigCommerce SEO company regularly uses to bring in the big traffic.

1. Use Schemas

Schema.org contains a collection of schemas, or html tags which are used to markup your web site. These markups are recognized by search engines and help improve the search result displays so that search engine users can more easily find pages they are looking for on your site. Google especially emphasizes schema use, so this measure is essential to your SEO efforts.

2. Use Simple Site Structuring

An important part of search engine ranking algorithms consists of what your visitors are actually doing when they get to your website. As part of optimizing your conversions and keeping visitors on your site – and returning to your site – you should keep your site structuring as simple as possible and easy to navigate. This means using logical and appropriate category trees that make site navigation a snap. One example is offering all of your categories on a sidebar in a menu that persists wherever the visitor goes, which preferably expands and collapses based on where the shopper wants to go.

When our BigCommerce SEO company designs a shopping cart, we aren’t only interested in aesthetics, though a nice-looking site helps. We also want to make sure the browsing and shopping experience is as intuitive and pleasurable as possible so as to encourage return visits and conversions. Search engines keep track of this stuff.

3. Use Simple Keyword URLs

When you create your URLs, you want to think about how they are going to be read by the search engine. For best results, simple URLs that have your domain and then the page they are referring to is the best way to go. Make sure to use keywords where you can. When creating a URL like this, avoid stop words and query strings, and use dashes when you have two or more words after the domain. For example: “http://yourstore.com/electronics” or “http://yourstore.com/electronics/mp3-players” for category pages, and then “http://yourstore.com/sony-walkman” for the actual product page. Try to have only one URL for each product page to avoid duplicate content.

4. Canonical Tags

If you are using customized URLs with query strings or other tools like internal referral parameters for analytics, or multiple URLs for a single page, it helps to set up unified canonical tags to make your URL structures easier on search engines. Some ecommerce platforms do this automatically for you. Our BigCommerce SEO company regularly checks for canonical tags as a matter of principle.

5. Category Structure, Naming, and Tags

It’s worth repeating that your page categories should be simplified and easy to navigate for the user. Try getting in as many keywords as possible when you are naming your categories, and think about what the customer is looking. This also helps your SEO when you go to individual products. When you are naming your products, use the specific model of the product as well as the category it is part of. For example: Sony Walkman MP3 Player. Your title tags and H1 tags should match the name of your category pages.

6. Create Unique Product Descriptions

Each of your products should have a unique description that is not duplicated on other pages or on other websites. So if you have a product on your manufacturer page, it should have a different description than the same product if it is featured on a retailer or affiliate site. Our BigCommerce SEO company also makes sure to write rich descriptions for each of the products. We write feature lists, benefits, specifications, and anything else that is useful to the shopper.

Think of what would be enticing to the kind of shopper you are looking to attract. Avoid short generic descriptions. Search engines are looking for rich, quality content.

pro - bigcommerce seo company.jpgHire a Professional

These 6 SEO fundamentals should help you refine your online store to appeal to search engines and improve the usability of your website. This will help your website rank higher on search engines, resulting in more traffic and conversions and thus even higher rankings. It is all self-reinforcing. Keep in mind though that many competent web designers are going to be using these tricks. If you really want to stay ahead of the competition, hire a professional to design and optimize your online store for SEO. Coalition Technologies has extensive experience with the BigCommerce platform, as well as SEO marketing. Our BigCommerce SEO company can design you the ultimate online store and get you high search engine rankings in the process. Give us a call at 1-888-652-0637 and get a free quote.