Work Gives Meaning

The New York Times had an interesting article today about 25 NFL draftees from 1990. One committed suicide, several went broke, and the rest had varying levels of success. One common theme was that those who worked hard and saved their money and kept working after retiring were happiest and most successful. They kept their meaning.

My favorite advice from Sam Altman

The days are long but the decades are short.

Make goals for this decade, year, quarter.

Make your close family and friends your top priority.

Think for a few seconds before you act.

Be nice to others even if you don’t need to.

Be grateful.

Don’t screw people or burn bridges.

Do new things often.

Learn voraciously.

Sleep lots, exercise daily, eat well.

Avoid distractions.

The people you surround yourself with are who you become.

Making money is usually more fun than spending it.

How To Be Great

Love what you do.

Do it constantly. Someone with 1000 repetitions will beat someone with 10.

Surround yourself with people doing what you want to be great at.

Study what you do. Read the masters. Review your performances. Ask for advice.

Don’t be afraid to make mistakes as long as you move forward.

Avoid procrastination by just doing the first twenty seconds. To go for a run, just tie your shoes.

Why Should I Be Grateful?

Sometimes people including myself find themselves asking “Why should I be grateful?”

I just finished reading a book, “The Forgotten Soldier”. It was an autobiography of a WW2 German soldier who fought the Russians on the eastern front. His story was a tale of 3 years of serious deprivation and horror. He watched the majority of his friends die, he froze sleeping outdoors in minus sixty degree temperatures, he starved as the Germans could not supply their troops, and he faced a constantly strengthening enemy gaining more and more troops / weapons / ammo while his side constantly weakened. He was under constant heavy artillery and rocket bombardment, and the Russians would regularly attack his positions with tank and heavy equipment for which he and his troops had no matching armor.

Asking the question again “Why should I be grateful?” when you compare your life to his takes on a different feeling. We have jobs, live in one of the largest global economic booms in history, live in the most advanced and liberal global society in history, have family and friends, access to better medical care than anyone else in history… life is good!

3 Ways a Seattle SEO Company Can Boost Local Business

Seattle Skyline Your website is most likely your first introduction to many of your customers and clients. But before they can become your customers, they need to be able to find your website. How do you ensure that your audience finds you? The answer is search engine optimization.

SEO is an acronym used to describe a number of online strategies used to increase your websites ranking on search engines like Google. These strategies increase potential customer traffic to your site. How can that boost your local business? Keep reading to find out how a Seattle SEO company can help your business grow.

1. Increase Your Ranking

In the past, people used the yellow pages to find local businesses; these days, those same people type a few keywords into Google or Yahoo and click on one of the first few listings in the search results. Think about any time you’ve searched for something on Google. Did you click on the first few listings or did you scroll through the entire second and third pages before you clicked? Most people are the same way.

Seattle seo companyYou already know just how important it is to your business to have a high search engine ranking. Prospective customers only click on the first few listings, so creating a high-ranked website for your business is absolutely essential to compete. A focused Seattle SEO company can help move your website higher in search engine rankings.

2. Increase Traffic

A higher ranking is just the beginning. Many times, visitors to a website get there through channels other than a simple search engine query. They may find your site through an ad, a blog, or some other link. Increasing viewer traffic to your website can help you boost your business. A dedicated Seattle SEO company will help drive traffic, and eyeballs, to your site. The more traffic your site receives the more chances your business has to grow.

3. Higher Conversion Rate

SEO isn’t simply about advertising, search engines optimization, and traffic. It’s also about great web design. Merely getting customers to your website isn’t enough to significantly improve your business. You need to keep them there and take the actions necessary for your business success.

A great Seattle SEO company will help you create a website optimized for user experience and high conversion rates. Maybe you want visitors to purchase goods or services, sign up for an email list, or or download software, music, a game, or an app. Regardless, the design of your website should direct customers where you want them to go and to what you want them to do.

Grow Your Business

Ultimately, your website should help you connect with customers and grow your business. A Seattle SEO company can help you achieve these goals by increasing your page ranking, increasing your sites traffic, and designing your website for increased conversion rates.

Coalition Technologies knows the Seattle area because we call it home too. We’re an industry leader in SEO and website design. Contact us today to boost your localized business.

Finding Internet Marketing in Los Angeles Perfect For Your Company

Los Angeles LACMA display Finding the perfect internet marketing for your company is really about finding a partner. It’s about finding someone who will take the time to listen to your objectives, create a unique plan of action for your digital campaign, and help you grow your business. But with so many options available for internet marketing in Los Angeles, how do you know which one is right for you? Keep reading for a few tips on how to find the right marketing for your company.

Find Someone Who Listens

The first step in finding the best internet marketing for your company is to find someone who listens. That means finding someone who will learn about your business, your values, your goals, where you envision your company going and how this fits with your goals. Your best partner for internet marketing in Los Angeles is someone who’ll take the time to find out how they can best serve you.

Web Designer at WorkFind Someone Who Plans

A thoroughly researched and well designed plan of action has a drastic impact on your marketing campaign. You want to work with a marketer that creates a thoroughly analyzed plan to meet your goals and objectives. They should conduct research on keywords, your audience, and your competition to create their plan. The most successful internet marketing in Los Angeles will help you create a cohesive message for your company and implement great web design to get the word out.

Find Someone Who Knows the Marketplace

Finding the best digital marketing for your company is also about understanding the your marketplace. Los Angeles is a large and diverse area that encompasses many communities and cultures. Great internet marketing in Los Angeles begins with understanding. Understanding the customer, the competition, and how to best cut through the clutter and reach your audience.

Find Someone Who Continues to Refine

Internet marketing in los angelesInternet marketing involves creating a unique plan based on company objectives, conducting focused research, implementing custom digital marketing campaigns, and optimizing results. The only way to find true, long term success is to understand your areas of strength and areas that need to be strengthened. Successful marketing is vigilant about measuring the success of its tactics to improve and refine tactics. Continuing to sharpen your campaign will help your company grow.

Find Coalition Technologies

I started Coalition Technologies to partner with clients and to devise and implement internet marketing strategies that exemplifies their brand. My dedicated staff begins by listening to your objectives. We then conduct state of the art research on your product or service, your target audience, and your competition to develop a unique, consultative marketing campaign.

We’re experts in internet marketing in Los Angeles because we know the area, we know the people, and we have the experience to do the same for you. Contact us today to find the perfect internet marketing for your company.

Choosing a Los Angeles Web Designer

Your website is your online representative. In many cases it’s the first interaction your customers have with your company. You want to make sure that it truly represents your brand. When choosing a Los Angeles web designer,  don’t settle for less; choose the best.

Coalition Web Designers BrainstormYou want to find a partner that will listen to your objectives and goals and create an individualized website that exemplifies your brand. Keep reading to find out what a good web designer can do for your Los Angeles business.

Create Your Identity

When you choose a web designer, you’re also choosing a partner that will help you establish the identity of your brand. Branding helps create positive associations that your customers can connect with. In other words, it creates more than a transaction, it creates a relationship. It creates trust.

Drive Traffic

Even the most elegantly designed website still needs to be search-worthy. Ensure that your audience can find you with a great Los Angeles web designer. The firm you choose should be able to drive traffic to your site.

Los Angeles Freeways Ads, links, keywords, blogs, research, and SEO work together to make your site more visible. The more visitors your site receives the more chances you have to grow your business. Keyword research, link building, social media campaigns, and search engine ranking should work together to create a more visible, more viable website for your business.

User Experience

The aesthetic value of your website matters. A good Los Angeles web designer will optimize your site to look great, enhance user satisfaction, and increase conversion rates. User experience encompasses the visual design of your site as well as the architecture of information.

When users visit your website you want to ensure that they are able to find the information they want and need. This includes a well integrated shopping cart and checkout system for eCommerce sites, easy to find contact information for physical locations, and strong calls to action.

Coalition’s Los Angeles Web Designer plays with design ideasDo you want visitors to purchase a product, sign up for a service, or download an app or ebook? A website designed with user experience in mind will help you achieve your conversion rate goals.

Keep it Relevant

Web design and SEO aren’t a one time thing. If you’ve ever been to a restaurant or bar that was cutting edge 15 years ago but hasn’t been updated since, you know why it’s important to maintain and update your website. You don’t want your site to feel stale or dated; you want it to feel fresh and interesting. A great Los Angeles web designer will monitor, track, and analyze your website to keep it relevant to your business needs and goals.

Choose Coalition Technologies

Finding a website designer in Los Angeles is kind of like finding a good mechanic. You need to find someone you trust who can do the job right. Coalition Technologies is a Los Angeles web designer you can trust. Our passionate designers will work with you to create a vibrant, relevant website for your business. We’ll help you create your brand, drive traffic to your site, increase your conversion rate, and maintain your site. Let’s get started!

Seattle Website Design Tailored to a Small Business

OSeattle Website Designne of the single most important aspects of your marketing campaign is your website. Your website acts as the digital face of your small business. That means it represents your business to prospective customers.
Make certain that it does its job properly.

Great web design will communicate your brand to your target audience, be easy to navigate, and ultimately increase your conversion rate. Keep reading to find out more about individually tailored Seattle website design for your small business.

Know Your Brand

Great website design communicates the value and meaning of your brand. Oftentimes, designing a website means creating cohesive language and iconography to define and describe your company. When you choose a company to help you design your website, you want to ensure that they can help you create and transmit the value and meaning of your brand.

Seattle Website DesignKnow Your Audience

Just as you need to know your brand in order to create a well designed website, you also need to know your target audience. A great Seattle website design company will help you conduct market research to learn about your audience, competition, and community.

Understanding who your audience is, how they search for your products or services, and who your competition is will help you drive traffic to your site and increase your earnings potential.

Drive Traffic

Great website design can do a lot of things—improve user experience, transmit your brand, and even increase profits, but ultimately it’s about driving traffic. You didn’t start a small business to stay hidden and small. You want your business to grow. Your website can help your business accomplish this. Thoughtful Seattle website design will increase your site’s traffic and help your small business become large.

Increase Conversions

Seattle Website DesignArticulate website design improves user experience and creates a clear call to action for visitors. A key goal of your website is to increase conversion rates or, in other words, get visitors to complete a specific task. Once visitors are on your site, what do you want them to do?
Do you want them to purchase a product or service, sign up for an email list, subscribe to something, or maybe download an app or software? Regardless, great Seattle website design will create a clear call to action that encourages them to complete the conversion process.

Coalition Can Help

Finding a website design firm for your small business can help your company grow and increase your earnings potential. By creating a cohesive brand and knowing your market you can create a well designed website that will increase traffic and conversion rates. That means more customers, more business, and more profits.

Work with a company that knows the Seattle area and knows the challenges and rewards of running a small business. Coalition Technologies is an industry leader in SEO and website design. We will work with you to create the perfect site for your business. Call us today to get started.