Your website is most likely your first introduction to many of your customers and clients. But before they can become your customers, they need to be able to find your website. How do you ensure that your audience finds you? The answer is search engine optimization.
SEO is an acronym used to describe a number of online strategies used to increase your websites ranking on search engines like Google. These strategies increase potential customer traffic to your site. How can that boost your local business? Keep reading to find out how a Seattle SEO company can help your business grow.
1. Increase Your Ranking
In the past, people used the yellow pages to find local businesses; these days, those same people type a few keywords into Google or Yahoo and click on one of the first few listings in the search results. Think about any time you’ve searched for something on Google. Did you click on the first few listings or did you scroll through the entire second and third pages before you clicked? Most people are the same way.
You already know just how important it is to your business to have a high search engine ranking. Prospective customers only click on the first few listings, so creating a high-ranked website for your business is absolutely essential to compete. A focused Seattle SEO company can help move your website higher in search engine rankings.
2. Increase Traffic
A higher ranking is just the beginning. Many times, visitors to a website get there through channels other than a simple search engine query. They may find your site through an ad, a blog, or some other link. Increasing viewer traffic to your website can help you boost your business. A dedicated Seattle SEO company will help drive traffic, and eyeballs, to your site. The more traffic your site receives the more chances your business has to grow.
3. Higher Conversion Rate
SEO isn’t simply about advertising, search engines optimization, and traffic. It’s also about great web design. Merely getting customers to your website isn’t enough to significantly improve your business. You need to keep them there and take the actions necessary for your business success.
A great Seattle SEO company will help you create a website optimized for user experience and high conversion rates. Maybe you want visitors to purchase goods or services, sign up for an email list, or or download software, music, a game, or an app. Regardless, the design of your website should direct customers where you want them to go and to what you want them to do.
Grow Your Business
Ultimately, your website should help you connect with customers and grow your business. A Seattle SEO company can help you achieve these goals by increasing your page ranking, increasing your sites traffic, and designing your website for increased conversion rates.
Coalition Technologies knows the Seattle area because we call it home too. We’re an industry leader in SEO and website design. Contact us today to boost your localized business.