Yahoo has come a long way in recent years. Though it’s no longer the world’s leading search engine, it remains a viable resource for Web search, email, news, and even business. In fact, Yahoo Merchant Solutions is quickly becoming one of the leading shopping cart platforms for small and large businesses looking to streamline their daily operations. As the founder and CEO of Coalition Technologies, a leading Yahoo Merchant Store search engine optimization firm, I have become intimately acquainted with the service, and it’s quite the powerhouse. Like all software, though, Yahoo Merchant has its limitations, which I’ll outline in a bit. Perhaps first we should take a look at some of the incredible things that the platform can do.
Yahoo Merchant Services – Not Your Average eCommerce System
Maybe you have long hesitated to open your own online store because the whole process just seems so horribly daunting. You need to set up a half-decent website, write persuasive product descriptions, list your products on their own individual (and neatly organized) pages, manage orders, accept credit card payments, track inventory, communicate with customers, and of course, market yourself to death. The mere thought of it is borderline absurd. Who can possibly maintain such an enterprise without a team of 50? Well, with Yahoo Merchant Services, you can do all of these things and more, with extreme ease, and for as little as $25 per month (some of us spend more than $25 a week just on coffee). Perhaps that’s why so many business owners are flocking to this platform.
Even Yahoo Can’t Do Everything
If you’ve already set up your Yahoo Merchant Store, or if you’re considering it, you must also understand what the engine cannot do. For starters, it can’t sell products for you. What do I mean by that? I mean that if you want to rise above your competition and truly maximize your revenue, you need to be proactive about how you promote your inventory. It’s not enough to simply build a website and wait for the cash to roll in. If it were, we would all be multimillionaires, and I would be composing this article from the beach my private island.
Now, more than ever, you need to set yourself apart. You need to give people a reason to buy. In other words, you’re going to need some gorgeous high-resolution images, persuasive product descriptions, and stellar customer service. You may also want to offer discount codes and promote your products across the Web.
Aside from the persuasion factor, there is the issue of search engine optimization (SEO). This is the other all-important ingredient that cannot be automated. Granted, Yahoo will create an excellent XML sitemap and HTML sitemap on your behalf, and that can help quite a bit in the SEO department, but aside from that, you’re on your own. If you want your website to rank highly in the search engines (and you do, if you want people to actually find your site), you need to give serious thought to keyword research, keyword integration, targeted link building, and thorough site assessment. Unless you have a professional SEO background, you’re at an inherent disadvantage here, as you can bet that your top competitors are relying upon the service of top SEO pros right as we speak. If you want to get the most from your Yahoo Merchant Store, you’re going to want to consider hiring a qualified Yahoo Merchant Store search engine optimization firm.
Coalition Technologies – Your Ultimate Yahoo Merchant Store Search Engine Optimization Firm
Are you ready to get the most from your Yahoo store? Contact Coalition Technologies at 1-888-800-9101 for a free quote. Our SEOs are some of the best in the industry, and we have worked with some of the most successful companies in the nation. We have helped businesses large and small to double, triple and even quadruple their revenue in a matter of months. So don’t leave your success to chance. Give us a call today and obtain the competitive edge that you need.