If your business requires considerable advertising to stay afloat, you may be scratching your head over the emerging mobile trend. Mobile web surfing is quickly surpassing desktop Web search as the dominant medium, and this presents an array of frustrating challenges for advertising businesses. My Los Angeles digital advertising agency has spent years on the forefront of Web advertising, and there is no denying the mobile technology is changing the game. But what does this mean for your business?
Making Sense of the Mobile Conundrum
The avenues of online advertising haven’t changed. It’s just the media that’s evolving. So if you’re happy with your current advertising strategy, you don’t need to change it altogether. You just need to optimize it for the mobile generation. Don’t fall prey to the myth that mobile advertising isn’t worth the cost. It’s true that while more people are surfing the Web on mobile devices, fewer people are actually making purchases on these devices. However, that doesn’t diminish the value of mobile advertising. Chances are, you don’t make many purchases on your TV either, but that certainly doesn’t mean that television advertising is ineffective. You want to get the word out using every medium at your disposal.
Modernizing Your Advertising Strategy
The easiest and most effective way to modernize your existing strategy with limited stress is to optimize your own Web properties for responsive design. Responsive design allows you to create a single fluid-grid-based website that automatically re-sizes and reshapes itself for whatever device it happens to be presented on. As a result, the content looks great on tablets, desktops, laptops and even smart phones, and your advertising materials are always clearly visible and easy to access.
Now, obviously this isn’t going to work on websites outside your control. For instance, let’s say that you have a product that’s advertised on a variety of third-party websites within your niche. You can’t control the layout of their sites, nor the usability of the ads themselves, but you can control the outlets through which you choose to allocate your advertising revenue. In order to ensure the maximum return on your investment, it’s important to ensure that your advertising partners are popular with your audience, designed for conversion optimization, and of course mobile-friendly usability. Choosing the most suitable partners can be tricky, and that’s why it helps to have a knowledgeable digital advertising team on your side.
Coalition Technologies – a Los Angeles Digital Advertising Agency
If you’re looking to maximize your advertising efforts for the mobile generation, give Coalition Technologies a call. We’re a full-fledged Los Angeles digital advertising agency, working with some of the top online retailers in the business. We can consult with you on your existing advertising campaign or help you to begin a brand new, highly effective campaign. We excel in implementing modern mobile advertising strategies such as response design, QR codes and custom app design. To learn more, call us for a free quote at 1-888-800-9101. Let’s start turning your advertising efforts into real profit.