There are tons of competing shopping cart solutions on the market to choose from. Yahoo offers Yahoo Merchant, their own ecommerce platform meant to compete with leaders like Bigcommerce, Shopify, Magento, and Volusion. How does Yahoo Merchant hold up? As owner of a firm that provides businesses with Yahoo merchant designers & developers, I’ve had extensive experience with the platform. Below I review Yahoo Merchant and offer suggestions on how to get the most out of the program.
Yahoo Merchant Pros
Yahoo Merchant offers all of the features you need to get your online business up and running. The program is relatively easy to use and provides web design tools, inventory and store management, basic marketing functions, and other shopping cart tools. Yahoo Merchant has a website builder that can walk you through the design process and a large library of 380 design templates with customization options, so even a beginner can get a decent looking online store up and running pretty fast. The customization options allow professional Yahoo merchant designers & developers to craft a unique, attractive online store for your customers.
You can create an inventory with up to 50,000 products with the help of a useful wizard, and keep track of it with the order tracker which tracks orders, returns, exchanges, and more. Yahoo Merchant handles multiple payment options like credit card, money order, check, and PayPal with a secure SSL server and encryption for customer info.
Yahoo Merchant has several useful marketing tools to drive traffic to your site as well. With Yahoo Merchant, you can make use of its affiliate program and SEO tools, as well as tools for discounts and coupons, gift-wrapping, and social media integration. Plus, if you get bogged down along the way, Yahoo Merchant provides customer service in the form of live chat and phone service, as well as a knowledge base to reference to find answers.
Yahoo Merchant Cons
Though Yahoo Merchant is easy to use and provides all of the functions you need to run a store, the program has several deficiencies you should be aware of. Yahoo Merchant doesn’t integrate with QuickBooks, which is frustrating if you regularly use that program. The marketing tools are useful but lacking: there is no loyalty program or daily deal tool, and there is no side-by-side product comparison. The web design customization option aren’t as great as Yahoo’s competitors. Yahoo Merchant doesn’t offer a mobile access application either.
Conclusion
Yahoo Merchant is easy to use and has all of the features and functions you need to build and run an online business. This program is also one of the least expensive offerings on the ecommerce market. However, Yahoo Merchant lacks much of the functionality and customization options of leading platforms like BigCommerce, Shopify, Magento, and Volusion.
Hire Yahoo Merchant Designers and Developers
If you want to get the most out of your Yahoo Merchant software, you should consider hiring professional Yahoo merchant designers & developers.Coalition Technologies offers the top talent in the industry. Our Yahoo merchant designers & developers have extensive experience building stores with the program. Coalition’s professionals can build you an attractive and unique online store fast, while making expert use of the program’s marketing tools to drive traffic to your store and keep customers coming back. Give us a call today at 1-888-993-7639 for a free quote.