1. Use your headline to repeat the searchers questions. For example, of the most trafficked keyword is “Workflow software”, then your headline could be “Workflow Software Reviews”. Then proceed to answer their question as directly as possible and follow it up with more information and questions to potential additional questions.
2. Along with your text content, have helpful images and videos to grab and hold your readers attention.
3. Offer additional resources in the form of links to more information and if possible an email and phone contact.
4. Use automated surveys to ask users what they think of your content.