Magento is an extremely powerful shopping cart platform, and if you use it for your business, you have probably already seen how it can improve not only your sales, but also the ease with which you can manage day-to-day operations. But are you ready to take your Magento experience to the next level? As the founder a successful design and development firm, I have seen time and again how custom development can take a good Magento website and make it truly great.
Magento – The Basics
For those not already on the Magento bandwagon, Magento is a comprehensive content management system and ecommerce solution for online businesses. Using Magento, you can build your online store from the ground up, with custom designs, product pages and more. With your store up and running, you can manage and track your sales, run promotions, interact with customers, and so much more. Magento is one of the oldest and most popular ecommerce platforms out there, and it remains the Gold Standard for many loyal businesses. You can try a free download of Magento by clicking here.
Taking Magento to the Next Level
If you already use this versatile platform, or if you’re interested in building a powerful and intuitive website for your online business, consider just some of the benefits of hiring custom developers.
- Enjoy a website that’s truly tailored to your needs. As powerful as Magento is, the platform cannot automatically conform itself to the needs of each individual business. Professional custom development ensures that your site is fully your own, set apart from the competition and assembled in such a way that guarantees the maximum revenue at the end of each day.
- Remove all of the guess work from optimizing your site. Magento has everything you need to run a successful website, but that doesn’t mean you’re using it to its full potential. For instance, ProTools software has everything you need to record and mix a hit record, but unless you understand professional audio engineering, it’s not going to do you much good. Custom Magento developers can help you to utilize the software to its fullest benefit. This is nearly impossible to achieve using the general configurations.
- Avoid the common issues that hold other companies back. Even when you use a great system like Magento, the fact is that things break. One misplaced piece of code can cause errors throughout your entire website. Sometimes the errors are obvious, like when you an encounter a “404 Not Found” page in place of an important product, but some important errors remain completely unseen, like sitemap problems that prevent search engines from indexing your pages. Some of the most common errors can prove devastating for traffic and sales, and a professional developer works hard to prevent such oversights from occurring.
- Benefit from the maximum traffic. A good developer knows how to code web pages, but a great developer understands the role of search engine optimization in helping a page to truly soar. You may not realize this, but development is essential to enabling search engines to properly index your site. From customizing your sitemaps to proactively eliminating the potential for content duplication, custom development is paramount in ensuring that your site is able to achieve the kinds of search rankings that result in maximized sales.
Choosing a Magento Developer
Once you decide to inquire about custom Magento services, the next big step is choosing the right company. Not all Magento partners specialize in development, and not all developers specialize in using Magento, so the key is to find the best of both worlds. You must also factor in other variables like cost, experience and scope of work.
First and foremost, make sure that the developer that you choose not only understands the Magento platform, but is a certified Magento partner. This ensures that the developer isn’t just giving you lip service when they say that they can handle a Magento project, and it demonstrates an intimate familiarity with the platform. In addition, Magento has a wealth of tools available only to its partners, as well as premium customer service.
Second, find out about the developer’s experience. How long have they been using Magento? What businesses have they worked for in the past, and how have they benefited those businesses? Ask to see portfolios and examples of client testimonials. These factors can go a long way in helping you to determine whether a particular developer is worth your time and money.
Consider Coalition Technologies
If you want the benefit of having a truly knowledgeable and accomplished Magento partner on your side, consider Coalition Technologies. Our full-time team of Los Angeles Magento designers and developers boasts more than a century of combined experience, and we have helped business owners to take their companies to new heights of online success. But don’t simply take my word for it. Let me show you exactly how Coalition can help you. Call us today at 1-888-800-9101 for a free quote.