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 One of the best ways to increase your site’s exposure is through the creation and use of rich snippets. But just what in the world are snippets? Snippets are those brief lines of text that are under every search result listed by search engines. They are designed to give users an idea of what is on the page, why it’s relevant to their search, and ultimately help users determine whether or not they should click on the site or move on to the next one.… read more “Creating Rich Snippets for Los Angeles SEO”

Amazon is probably the most well known eCommerce site out there. In fact, it’s the largest online store around. That means it’s also the best place to advertise your product. That also means there’s a lot of competition, too. Keep reading for a few pro tips on how you can more effectively advertise on Amazon.

Understand Your Options

Knowing what types of advertising on Amazon is available will help you create a strategy for your own campaign.… read more “Tips for Advertising on Amazon”

As another year comes to an end, it’s good to take stock of what has come and consider what comes next. In 2015, SEO for eCommerce stores will build on the strengths of the past and look ahead to bigger yet smaller opportunities.

Where We’re Going

If there is one trend in technology, eCommerce, and SEO, it’s the continued growth of mobile platforms.… read more “What Will eCommerce SEO Look Like in 2015?”

Analytics reports are so much more than a few numbers and charts on a page. They provide rich insight into how effective your site is and demonstrate how users interact with your site. This information can transform your business strategy and increase your conversion optimization. I work with analytics reports everyday, keep reading to discover my top 10 reports for conversion analysis.… read more “Top 10 Analytics Reports for Conversion Analysis”

Choosing an eCommerce platform is one of the most important decisions you will make for your business. But with so many choices available, how do you know which one is right for you and your enterprise? As the founder of a leading eCommerce SEO company, I know the needs of your business. Keep reading for tips on how to choose the right eCommerce platform.… read more “Choosing an eCommerce Platform”

If there is one obvious trend in commerce for 2015, it’s that eCommerce will only continue to grow. That’s because people want to conduct product research and look for good deals from their phones, computers, and tablets. They want to buy when they’re at home, work—just about anywhere. Keep reading to discover some eCommerce trends for 2015.… read more “eCommerce Trends for 2015”

Let’s face it, the last thing you want to think about when launching a new eCommerce enterprise is coding. With so many small business eCommerce options available, you don’t need to spend precious time and resources on web development. These eCommerce platforms deliver customizable storefronts, product display pages, and checkout options so you can launch the site you want without spending countless hours on web design.… read more “2015’s Top eCommerce Platforms for Small Businesses”

Amazon: it isn’t just where you go to find paper towels in bulk or a gift for your nephew who’s really into obscure Icelandic music. It’s also an incredible place to advertise your eCommerce site. That’s because Amazon is the largest Internet sales company in America. In other words, it’s where America goes to shop. That’s because it carries everything from A to Z; it’s even in their logo.… read more “Understanding the Types of Amazon Ads”

 

When most people design, or even imagine designing, an eCommerce website, they typically consider what type of product they are going to sell and what the site will look like. What most people don’t consider, or consider too late in the process, is how SEO for eCommerce websites should be utilized to drive traffic and increase sales.… read more “Designing an eCommerce Site for SEO”