Everybody these days seems to be jumping on the Ecommerce bandwagon. Rightly so, because there is potentially a good chance to make a pretty penny off your Ecommerce business. Many merchants started off as have an online store for a side business, many of which converted into full-time merchants earning their sole bread and butter off this business. The charm is quite strong since it’s a lucrative industry, which is also getting quite competitive. Since we have so many options, it is the duty of any prospective or current merchant to take a look at all the different options out there currently. Obviously the needs of an already established merchant are different those of a newbie merchant. Nonetheless, there are a few aspects where nobody wants to compromise; a few being affordability, good service, and more traffic at your online store. Two Ecommerce solution providers selected for comparison today are Clickbank and BigCommerce.
What are you in for?
It might be unfair to pin these two Ecommerce companies together, because although they both offer similar services, they also capture certain niche markets. Clickbank is primarily for E-book authors who are aspiring to sell their books to the marketplace online. Clickbank does offer a wide range of other products also, around 10,000 of them. The ease of setting up your store is also amazing since it literally takes a few clicks and you are up and running with your store. BigCommerce on the other hand, is a more focused company which is in its prime. BigCommerce offers different packages starting from the Bronze Package, which allows you to sell up to 100 products. If you need to sell more products you can purchase the Gold or Platinum package, which allows you to have 1000 and unlimited products, respectively. For a larger store owner, BigCommerce would be a wiser choice. Another big difference between these two companies is that Clickbank can be limiting because it doesn’t track your potential clients once they enter the store. However, BigCommerce does, and this is quite beneficial in terms of developing your store and making it more attractive to the potential consumer. On top of that, if you are a Clickbank affiliate, you need to get paid by at least 5 customers in order to actually receive the check.
What suits me better?
There is a fundamental difference between these two Ecommerce solution providers. Clickbank offers you a commission on the sales you make, and a whopping one, because you have to select a product to sell from their list. Sure they have 10,000 products available, but if you are thinking of selling something besides the items provided on their list, then you are looking down the wrong alley. Clickbank is convenient for those merchants who are willing to give a large commission fee off every sale they make. Sometimes even up to 25%. Regardless of the amount, you will still receive your commission checks every two weeks. In addition, merchants who are not willing to spend much time designing their online store and want to put minimal effort into their business while still making sales will appreciate what Clickbank has to offer. BigCommerce though, gives you the option to sell pretty much anything you want. So there is no feeling of restriction, yet you will still get charged a certain percentage of your sales, but it’s not as much as Clickbank. Of course, to get a BigCommerce store up and running, you will have to put in a fair amount of time to develop your store and add products to your line.
So it really depends on whether you are looking for a quick and instant solution for ecommerce with smaller profits, or a more involved ecommerce solution with potentially higher profits. BigCommerce will let you control the reigns of you Ecommerce business and ride the way you want, to where you want. Clickbank will be appeasing if you don’t mind losing some control over your business as long as you are reaping steady profits from your online store.