Framing

How issues are framed often determines which way policy ends up going.

Imagine if instead of “McDonald’s” it was called “McBland Burgers”.

Imagine if instead of “real estate agents” we said “people who look on Zillow for you and you pay them $20,000”.

Imagine if instead of saying “the federal reserve system”, we said “financiers gamble and get rich with your money and if they lose you cover the losses”.

Imagine if instead of saying “AI or LLMs” we said “letting greedy people create a new species that will make humans extinct.”

Imagine if instead of “public school” we called it “big government indoctrination”.

Imagine if instead of saying someone is “pro abortion”, we said they were “baby murderers”.

Imagine if instead of calling it “child labor”, we called it “apprenticeship and training programs”.

Imagine if instead of “progressive vs regressive” taxation, we called it “you decide how to spend your money or the government decides”.

Imagine if instead of “birth control”, we said “your ancestral line stretching back tens of thousands of generations dies with you”.

Imagine if instead of “entitlement programs”, we said, “You work hard and the government will take it and give it to people who eat Doritos on their couch and post on Reddit all day”.

Imagine if instead of “communism”, we called it “no one has to work anymore, so we starve until the government turns into a dictatorship”.

Published by

Joel Gross

Joel Gross is the CEO of Coalition Technologies.

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