The term “responsive design” is becoming increasingly commonplace, not just among developers, but even in the mainstream. As the founder of Coalition Technologies, the most successful team of responsive website designers in Los Angeles, I have been following the trend for as long as mobile devices have supported web integration. As smart phones become more intuitive, business are faced with the challenge of how to appeal to the growing number of mobile web surfers in a practical and reliable way. Responsive design seems to have solved this conundrum once and for all.
Responsive Design –Why You Need Responsive Website Designers in Los Angeles
The big question, of course, is “What is responsive design?” So let’s start from the beginning. Responsive design is the technology that allows a single website to be fully functional and user friendly on any medium, whether it be a desktop, laptop, smart phone, tablet, iPod or e-book. Responsive design seamlessly conforms itself to any configuration thanks to its fluid grid-based alignment, which accounts for the resolution, dimensions and limitations of any given device.
Not Using Responsive Design? Here’s the Problem…
Let’s say that your website uses old-fashioned, straightforward HTML. No media queries, no server-side components, just traditional tags and generic coding. If someone visits your site from their iMac or HP desktop, everything will look exactly as you intended, and usability will never be an issue. But if a user visits your site from an iPhone, they’re going to have to contend with the frustrating experience of using a miniature mobile device to navigate a site optimized for PCs. This makes for poor conversion optimization, which means that a large number of those visitors will simply hit the “Back” button in frustration and move on to the next website. That’s inevitably going to hurt your bottom line in a big way.
And if you still think that mobile integration isn’t a big deal, consider some startling recent figures. In the first quarter of 2012, mobile web surfing accounted for about 11 percent of the market share, but in the first quarter of 2013, that number stood at more than 20 percent, according to the Monetate Q1 2013 Ecommerce Quarterly. By 2016, mobile surfing is expected to exceed desktop surfing. If your website isn’t taking advantage of responsive design, your business may actually be crippled by this trend over the next couple of years. Now is the time to take action.
Coalition Technologies – Responsive Website Designers in Los Angeles
Responsive design is changing the game, and I would encourage you to give us a call at Coalition Technologies. Our responsive website designers in Los Angeles are on the cutting edge of modern design and development, and we know to build fully functional websites that look great and appeal to consumers across all platforms. Give us a call at 1-888-800-9101 for a free quote, and let us show you how we can bring your website into the 21st century.