O
ne of the single most important aspects of your marketing campaign is your website. Your website acts as the digital face of your small business. That means it represents your business to prospective customers.
Make certain that it does its job properly.
Great web design will communicate your brand to your target audience, be easy to navigate, and ultimately increase your conversion rate. Keep reading to find out more about individually tailored Seattle website design for your small business.
Know Your Brand
Great website design communicates the value and meaning of your brand. Oftentimes, designing a website means creating cohesive language and iconography to define and describe your company. When you choose a company to help you design your website, you want to ensure that they can help you create and transmit the value and meaning of your brand.
Know Your Audience
Just as you need to know your brand in order to create a well designed website, you also need to know your target audience. A great Seattle website design company will help you conduct market research to learn about your audience, competition, and community.
Understanding who your audience is, how they search for your products or services, and who your competition is will help you drive traffic to your site and increase your earnings potential.
Drive Traffic
Great website design can do a lot of things—improve user experience, transmit your brand, and even increase profits, but ultimately it’s about driving traffic. You didn’t start a small business to stay hidden and small. You want your business to grow. Your website can help your business accomplish this. Thoughtful Seattle website design will increase your site’s traffic and help your small business become large.
Increase Conversions
Articulate website design improves user experience and creates a clear call to action for visitors. A key goal of your website is to increase conversion rates or, in other words, get visitors to complete a specific task. Once visitors are on your site, what do you want them to do?
Do you want them to purchase a product or service, sign up for an email list, subscribe to something, or maybe download an app or software? Regardless, great Seattle website design will create a clear call to action that encourages them to complete the conversion process.
Coalition Can Help
Finding a website design firm for your small business can help your company grow and increase your earnings potential. By creating a cohesive brand and knowing your market you can create a well designed website that will increase traffic and conversion rates. That means more customers, more business, and more profits.
Work with a company that knows the Seattle area and knows the challenges and rewards of running a small business. Coalition Technologies is an industry leader in SEO and website design. We will work with you to create the perfect site for your business. Call us today to get started.