What is SEO
Search Engine Optimization (SEO) is the work necessary to help a website receive relevant traffic from search engines. For instance, a website selling tractors would want to appear as the first search result whenever a potential customer searches for the phrase “buy tractors”. At Coalition Technologies, search engine optimization is our specialty, and we have a dedicated team of experts with extensive experience in generating large amounts of traffic from search engines, using a wealth of effective strategies and tactics.
One of our clients has recently experienced a massive increase in sales due to our SEO efforts on their e-commerce shopping cart. SEO leads to increased search engine visibility, which leads to greater traffic, which leads to increased sales. SEO is not a one-time operation, but an ongoing exercise, and our Los Angeles search engine optimization services are targeted to optimize our clients’ sites continuously, for gradual and consistent improvement. Engine optimization is our specialty, and we have a dedicated team of experts with extensive experience in generating large amounts of traffic from search engines, using a wealth of effective strategies and tactics.
Why build a website if no one visits it? Even the best website is useless if it doesn’t have an audience. Online marketing will help you reach your goals, whether they consist of selling products, impressing potential clients or gaining more traffic.
Fundamentals of SEO
The primary traffic sources for most websites are the major search engines: Google, Yahoo, and Bing. The process of becoming competitive in receiving relevant search traffic is called search engine optimization (SEO). When a potential customer types your keywords into a search engine, your website should appear at the top of the search results. How can your website show up at the top of the list? A skilled SEO expert will implement the following procedures when optimizing your website to receive traffic from search engines:
Keyword Research & Competitor Research
Strategic keyword research allows you to maximize your audience size with all of the right terms targeted on all of the right pages. When properly implemented, keyword research gives you an airtight game plan for how to structure your content, blog articles, product descriptions, homepage copy and more.
Analytics Setup & Review
Google Analytics allows you to monitor your SEO progress, trends and growth, and to locate and fix any potential problems before they get out of hand. It also enables you to see how specific keywords impact your traffic and/or sales. You can use Analytics to set and track goals, generate reports or just see where your customers are coming from.
Link Building Campaigns
Link building remains an important element in any SEO campaign, because if high value websites link to your business, the search engines view your site as having greater authority. It’s not just about building links, though. It’s about finding the right links, both in terms of quantity and quality.
Social Media Campaigns
A great deal of overlap exists between SEO and marketing, and social media campaigns are highly effective for both. In order for a social media campaign to be effective, though, it must be properly and persuasively tailored to your audience.
Search Engine Ranking Reporting
If you want to receive relevant traffic for a specific keyword, you must rank on the first page, and if you want to turn a hefty profit, you should rank as close to #1 as possible. That’s why it’s so important to keep track of all of your keyword rankings, and tailor your SEO plan accordingly.
Repeat With Keyword Research
Keyword research isn’t a one-time exercise. As your site begins to build traffic, you should always be on the lookout for new potentially-valuable keywords.
Why You Need SEO
Online traffic sources are constantly changing, and your online marketing professional needs to stay up to date. This is done by constantly researching new search engines and social media sites, researching and testing SEO methodologies, and reading up on important news.
Search engine optimization cannot be effectively implemented as a standalone service. To ensure that it’s done right, our SEO technicians must also understand web design technologies, copywriting and social media marketing strategies. At Coalition Technologies, based in Los Angeles, CA, we take a cross-discipline approach to training all of our team members, ensuring that they have a broad and deep understanding of how the online marketplace works.