Los Angeles SEO Company and Social Media Alignment

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Are you still treating social media as an in-house marketing effort, set apart from the complexities and processes of search engine optimization (SEO)? If so, you may be making a huge mistake. Far too many businesses maintain a narrow perspective when it comes to social media integration. They assume that it’s simply a matter of “getting the word out” about new products, services, deals, promotions and events. Little do they realize that social media is—now more than ever—a critical aspect of SEO. My firm, Coalition Technologies, is just one Los Angeles SEO company that has been tirelessly researching and testing the relationship between social media and SEO, and the results are simply astonishing.

The Mistake of Relying Solely Upon In-House Social Media

Let’s assume that you have hired a Los Angeles SEO company to handle the bulk of your business’s SEO efforts. Your SEO firm builds links, optimizes the back end of your website, analyzes and interprets your analytics, and perhaps even creates some keyword-optimized content for you. Meanwhile, you delegate social media tasks to your editorial or communications department. After all, they’re the communicators, right? They should be more qualified than anyone to maintain an influential social media campaign.

Unfortunately, this is no longer the case. In light of today’s search engine algorithms, social media is intrinsically tied to SEO, and if your social media campaign isn’t targeted for optimal search engine compliance, then both of these efforts will fail to reach their true potential. There are myriad reasons for this, but I’ll outline just a few of the most important ones.

Why Your Los Angeles SEO Company Must Excel in Social Media Integration

Many people don’t realize that Google+ was designed as an extension of Google’s own search engine ranking efforts. Sure, the social aspect of G+ remains paramount, but the company most notably uses its social network to gauge the relevance of a given page or website. By measuring the amount of user engagement, as well as the popularity of the verified author and the number of links and +1s, Google is able to assess how a page should rank for a particular theme. But the social media SEO influence isn’t just limited to Google+.

More and more, we’re seeing search engine rankings being influenced by Twitter, Facebook, Yelp and other resources of social engagement. But it’s not enough to simply post a tweet with a link to your website. There are specific protocols that influence how Google and other search engines interpret and assign importance to various social media actions. The way that you use hash tags, the processes by which you accumulate followers and engage the community, and the methods by which you link to various pages throughout your site…these all play a unique role in the effectiveness of your social media campaign as it pertains to SEO. And that’s barely scratching the surface of it.

Coalition Technologies – A Los Angeles SEO Company with Social Media Savvy

If your SEO campaign is struggling to bounce back from Google’s Hummingbird algorithm update, or if your social media campaign isn’t yielding the results that you’ve hoped for, it may be time to step up to an SEO firm that fully understands the intricacies of how SEO and social media work together. You need Coalition Technologies, a leading Los Angeles SEO company that has bolstered the marketing and SEO efforts of some of the nation’s top organizations. If you would like to learn more, call us for a free quote at 1-888-800-9101. We’ll help you to rise far above the ashes of the old search engine algorithms and create online prosperity for the 21st century.

Magento Programmers | The Benefit of Hiring Magento Experts

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Why do we use eCommerce programs like Magento? Quite simply, because they take extremely complex processes and make them simple enough for anyone to use on a daily basis, and with maximum effectiveness. From designing and organizing web pages, to tracking orders and managing shipments, Magento allows you to focus on the aspects of your business that actually matter. As the founder and CEO of a major development and design firm, I have found Magento to be a godsend, but it doesn’t automate everything. If you truly want to get the most from this versatile engine, I highly recommend assistance from knowledgeable Magento programmers.

Why Magento Programmers Can Make a Real Difference

Magento offers some great out-of-the-box features, but it also allows you to customize your HTML, XHTML and CSS to your exact desired specifications. In other words, with the right coding, there’s absolutely nothing you can’t accomplish using Magento. Why settle for the boring system configurations and cookie-cutter themes when you create the kind of site that truly reflects your unique vision and gives you a leg up on the competition?

But it’s not just about designs (although designs are certainly important). Sure, the right Magento programmers can make your site look great, but there are also some practical reasons to hire the pros. For example, did you know that Magento has over 150,000 lines of code? Not only is that code customizable, but it can be prone to bugs and glitches. If you’re using one of the cheaper Magento platforms (specifically the Community Edition or Magento Go), you may not get the round-the-clock expert support you need to overcome the inevitable problems as they arise. Then there’s SEO. Magento programmers can scour your site and ensure that your tags, sitemaps, navigation structure and robots file are properly optimized to give you the best shot at achieving the top search engine rankings.

And then, of course, there are the practical benefits. A Magento programmer can make the easy tasks even easier, by optimizing your content management system, automating your most essential processes and turning your Magento site into a powerhouse that works exactly how you need it to. When you rely on the default settings, you might be able to build a good site, but it will be like purchasing a 500-horsepower Corvette and not knowing how to race. You’ll never come close to maximizing the potential of the machine at your fingertips.

Choosing the Right Magento Programmers

If you’re ready to turn you good Magento website into something outstanding, you’ll need the right Magento programmers on your side, but how do you choose the best developers to go above and beyond your basic needs? Here are a few tips to consider:

1)      Choose a Magento certified partner. This is absolutely essential.

2)      Look at the programmer’s portfolio, and get a good sense of their work.

3)      Talk to your programmer and learn all about them before making any commitments.

If you’d like to see real results, give Coalition Technologies a call. Our Magento programmers are some of the best in the industry, and we have helped our clients to triple and even quadruple their revenue in a matter of months. Check out our portfolio and give us a call at 1-888-800-9101. We’ll give you a free quote and let you know exactly how we can revolutionize your Magento site.

Magento Partners | Choosing an eCommerce Platform

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Choosing an eCommerce platform can be more than a bit daunting. They all make big promises, but how do you make sense of the different levels of membership, and how do you choose the shopping cart that’s right for you. Maybe you’re wondering, do I need gold or platinum status? How much storage does my site require? What exactly is a transaction fee? Well, I feel your pain. A few years back, I founded a company called Coalition Technologies, which is now one of the leading SEO and web development companies in the nation, and we work with all of these platforms. We’re Magento partners, Bigcommerce partners and Shopify partners, and we also work with Volusion, 3DCart and NetSuite, among many others. Suffice it to say, we’ve been pretty busy, and so I’d like to offer bit of perspective on this matter, based on my own experience.

Choosing Your Ultimate eCommerce Platform

I’m not going to bore you with pages and pages of specs, because if you’re researching eCommerce platforms, you have probably already seen that information. What you want are facts, so I’ll get right to the point. There are a lot of really worthwhile shopping carts out there. I love Bigcommerce for its affordability and intuitive marketing features, and I admire that Shopify provides such a vast abundance of features at such a low price. When it comes to the big picture, though, when weighing all of the different variables including price, functionality and versatility, I have to give it to Magento. It’s truly in a league of its own.

Why Magento?

There are many reasons to choose Magento for your eCommerce website, but let’s start with the price. The Magento Community Edition is offered for the low, low price of absolutely free. Before you get too excited, please note that the Community Edition includes no support, so it’s not going to do you much good unless you have a background in development, or an expert developer working at your side.

For as low as $15 per month, you can get Magento Go, which is the perfect solution for small businesses. If you run a large enterprise, Magento Enterprise also offers one of the best values you’ll find for unparalleled bandwidth and functionality.

Aside from the superior pricing model, there’s the customization. There’s seriously nothing you can’t do with Magento. The system handles design, development, SEO, marketing, analytics, shipping and tracking, all at the click of a button. Don’t know how to design a web page? No problem. Just choose a template and customize it to your liking. Having a hard time staying organized? That’s fine. Magento keeps track of everything on your behalf. You can even download custom apps and extensions from Magento Connect, which further puts the power in your hands.

Coalition Technologies – Your Magento Partners

These are just a few of the things that make Magento so unique. If you want to get the most from this amazing platform, though, I would recommend hiring a Magento partner to help you with the development and/or SEO. Magento partners are hand-selected by the company based on expertise of the platform, and at Coalition Technologies, we have been working with Magento almost since the system was first unveiled.

We’re not like other Magento partners, though. That is to say, we don’t just supply you with the basics. We work directly with you to discover exactly what you’re looking for, and then we implement highly targeted strategies to help you achieve your goals. Our massive in-house team includes expert developers and SEO gurus, all of whom are intimately acquainted with Magento. If you’d like to learn more, or if you’d like to receive a free quote, contact Coalition Technologies today at 1-888-800-9101, and let’s take your eCommerce efforts to new heights.

 

Los Angeles Internet Marketing Agency and the Importance of Content

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Have you ever heard the phrase “Content is king” bandied about in online marketing searches? Maybe you’re passively aware of the importance of having well-written, keyword-optimized content on your website, but you haven’t really given much thought to the paramount importance of crafting the right kind of content. As the founder and CEO of a leading Los Angeles Internet marketing agency, I see this mistake every day. Online business owners will toss up some blog articles and a few short page descriptions, and they think they have all of their bases covered. If you think that your content is sufficient, you may be making a very common error in judgment.

The Rise of Content in the 21st Century

Content is the crux of search engine optimization. In the early days of SEO, you could just build a few inbound links and call it a day. As SEO evolved, “a few links” became “a lot of links,” which became “a lot of links with keywords,” which became “a lot of high-value links with keywords,” which became “a lot of high-value links and strong keyword-optimized content.” Well, the tide is turning once again. Now, it’s not enough to simply have several paragraphs of articulate, keyword-optimized content on every major page of your website. With the unveiling of Google’s Hummingbird algorithm, the process by which we produce and publish content is evolving once again. Not only that, but content creation is more important than ever.

The Future of Content in Marketing and SEO

In the online business world, marketing and SEO go hand in hand. The search engine is the most important marketplace at your disposal, and search engine optimization is the most high-value form of marketing for your business. When it comes to content creation, your effort is two-fold: you need to appease the search engines, and you need to produce the kind of copy that engages and persuades readers (as you would in any marketing environment). The engagement part is easy, but when it comes to SEO, things are a bit more complicated than they used to be.

The new buzzword in SEO is “entity search,” also referred to as semantic search. Rather than just assessing the search relevance of a key phrase, Google is trying more than ever to assess the meaning (or semantics) of the phrase. In doing so, Google can more accurately deliver desired results for billions of searches. The engine is able to achieve this using structured data, identified by semantic markup tags. Data structure is simply a way of organizing words and phrases—or entire pieces of content—into categories of relevance, sort of like the link hierarchy on your website. The semantic markup (which is embedded into the HTML) provides Google with the necessary information about how the data should be sorted and interpreted.

Why is this important? Because this semantic markup is becoming increasingly important for the content that you produce. It’s no longer enough to simply write an article, count the keywords and call it a day. Your content plan needs to assess the needs of the evolving search engine, now more than ever.

Time to Hire a Los Angeles Internet Marketing Agency

The bad news is that entity search has rendered effective content creation more difficult than ever before. The good news is that entity search has rendered effective content creation more difficult than ever before. Sound like a contradiction? Actually, it’s all about taking lemons and making lemonade. Thousands, or potentially millions, of businesses are now at a disadvantage, because they’re still playing by the old rules. But if you take the wise step of hiring a Los Angeles Internet marketing agency, this is the best time ever to start a new targeted SEO campaign. Never have so many businesses been at a loss about how to adapt to the changing landscape, so if you have the right team on your side, you can start rising through the ranks more quickly than ever before.

Consider Coalition Technologies, a leading Los Angeles Internet marketing agency. We understand the new algorithms, because we accurately predicted the changes long before they took effect. Call us for a free quote at 1-888-800-9101 and we’ll show you how we can help you turn your SEO struggles into search engine prosperity.

Los Angeles Mobile Website Design Company | The Importance of a Mobile Presence

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So you have an eCommerce website that’s the envy of all other eCommerce websites. You have a gorgeous layout, persuasive product descriptions, high-res images, a lightning fast checkout process, and even a few promo codes thrown in for good measure. Your site is unstoppable. But wait…is it mobile friendly? And I don’t just mean, “Will it work on a mobile phone?” I mean, is it truly mobile friendly? If not, you still have a lot of work to do. And you need to act quickly, because you’re losing valuable revenue as we speak. As the founder and CEO of a major Los Angeles mobile website design company, I have seen too many companies fall through the cracks simply for underestimating the essential value of mobile integration. Don’t let it happen to you.

Why Mobile Matters

Consider this. In the first quarter of 2012, mobile phones and tablets accounted for about 11 percent of web traffic, according to data from the Monetate eCommerce Quarterly. By the first quarter of 2013, mobile devices accounted for more than 21 percent of web traffic. Mobile web browsing is quickly taking over, and based on the current rate of growth, it’s poised to exceed traditional desktop browsing by 2016. Already, more than 1 in 5 web searches are being conducted on a mobile device, and if your site isn’t designed with mobile integration in mind, your bottom line may already be suffering in a big way.

Time to Hire a Los Angeles Mobile Website Design Company

Going mobile doesn’t have to be as complicated as designing two separate versions of your website. That method is falling out of fashion in favor of responsive design. With responsive design, you have one layout that molds itself according to the size and dimensions of the device on which it is being presented. It looks great on a laptop, a desktop, an iPad or even an Android phone, because it’s intuitive enough to modify its presentation accordingly. As a result, visitors have a more pleasing browsing experience, and that means more revenue for you.

How does presentation amount to sales? Two words: conversion optimization. Conversion optimization is the process of giving visitors the best possible web browsing experience, thereby ensuring that more of them will purchase your products or fulfill a desired action. Conversion optimization involves a number of facets, such as page load time, content quality, and of course, usability. If visitors are frustrated by having to navigate a desktop-optimized website on their tiny mobile device, many will simply hit the “Back” button. You shouldn’t have to lose business that way, and you don’t.

Contact Coalition Technologies – A Los Angeles Mobile Website Design Company

If you’re ready to enhance your web design for the 21st century, give Coalition Technologies a call. This renowned Los Angeles mobile website design company has been on the cutting edge of responsive design since CSS advancements first made it possible, and our highly qualified team continues to do amazing things. If you’re curious to see what we can do for you, call us for a free quote at 1-888-800-9101. The mobile revolution is already in full swing, and it’s time to climb aboard.