Are you still treating social media as an in-house marketing effort, set apart from the complexities and processes of search engine optimization (SEO)? If so, you may be making a huge mistake. Far too many businesses maintain a narrow perspective when it comes to social media integration. They assume that it’s simply a matter of “getting the word out” about new products, services, deals, promotions and events. Little do they realize that social media is—now more than ever—a critical aspect of SEO. My firm, Coalition Technologies, is just one Los Angeles SEO company that has been tirelessly researching and testing the relationship between social media and SEO, and the results are simply astonishing.
The Mistake of Relying Solely Upon In-House Social Media
Let’s assume that you have hired a Los Angeles SEO company to handle the bulk of your business’s SEO efforts. Your SEO firm builds links, optimizes the back end of your website, analyzes and interprets your analytics, and perhaps even creates some keyword-optimized content for you. Meanwhile, you delegate social media tasks to your editorial or communications department. After all, they’re the communicators, right? They should be more qualified than anyone to maintain an influential social media campaign.
Unfortunately, this is no longer the case. In light of today’s search engine algorithms, social media is intrinsically tied to SEO, and if your social media campaign isn’t targeted for optimal search engine compliance, then both of these efforts will fail to reach their true potential. There are myriad reasons for this, but I’ll outline just a few of the most important ones.
Why Your Los Angeles SEO Company Must Excel in Social Media Integration
Many people don’t realize that Google+ was designed as an extension of Google’s own search engine ranking efforts. Sure, the social aspect of G+ remains paramount, but the company most notably uses its social network to gauge the relevance of a given page or website. By measuring the amount of user engagement, as well as the popularity of the verified author and the number of links and +1s, Google is able to assess how a page should rank for a particular theme. But the social media SEO influence isn’t just limited to Google+.
More and more, we’re seeing search engine rankings being influenced by Twitter, Facebook, Yelp and other resources of social engagement. But it’s not enough to simply post a tweet with a link to your website. There are specific protocols that influence how Google and other search engines interpret and assign importance to various social media actions. The way that you use hash tags, the processes by which you accumulate followers and engage the community, and the methods by which you link to various pages throughout your site…these all play a unique role in the effectiveness of your social media campaign as it pertains to SEO. And that’s barely scratching the surface of it.
Coalition Technologies – A Los Angeles SEO Company with Social Media Savvy
If your SEO campaign is struggling to bounce back from Google’s Hummingbird algorithm update, or if your social media campaign isn’t yielding the results that you’ve hoped for, it may be time to step up to an SEO firm that fully understands the intricacies of how SEO and social media work together. You need Coalition Technologies, a leading Los Angeles SEO company that has bolstered the marketing and SEO efforts of some of the nation’s top organizations. If you would like to learn more, call us for a free quote at 1-888-800-9101. We’ll help you to rise far above the ashes of the old search engine algorithms and create online prosperity for the 21st century.