Conversion rate optimization is one of those buzzwords you hear when talking about SEO. But what exactly does it mean? Essentially, it means determining what your visitors want when they land on your site and then providing them with it. In order to understand Los Angeles SEO conversion rate optimization, you need to understand who your target audience is, what they want, and how to improve their experience.
I’ve spent years creating engaging content and increasing websites conversion rates. Keep reading for some helpful hints on how to improve your users’ experience and optimize your conversion rate.
I’ve Been Converted
Any successful web campaign begins with two things: effective planning and strategy. That’s really what conversion rate optimization (CRO) is—in-depth research and planning. The first step in CRO is determining what action you want your visitors to take when they land on your site. Do you want them to sign up for an account, download an app, sign up for email updates, or something else?
This desired action is what you want to optimize. Every successful CRO campaign is rooted in data. To increase your Los Angeles SEO conversion rate optimization, you need to conduct research, understand your analytics, and define your objectives.
There are a lot of reasons to work on your sites CRO, from overall user experience to better profitability. Ultimately, conversion rate optimization will help you improve your site, increase the appropriate traffic for your site, lower your costs by cutting extraneous material, and, of course, maximize earnings potential. That’s the goal of Los Angeles SEO conversion rate optimization.
No Conversion Without Planning
Once you’ve identified the desired outcome of a visit, you can begin to work on your CRO. Is your call to action clearly identifiable and easy to understand? Is your site easy to navigate and use? In order to achieve customer conversion you need to address a few key issues.
- What is the benefit of your call to action?
- Does the content of your site match the expectation of your visitor?
- Is your message clear and concise?
- Are there distractions on your page, or in the aesthetic of your page?
- Is there urgency in your call to action?
Answering these question will benefit your Los Angeles SEO conversion rate optimization and help you get the most from your site.
If you’re serious about optimizing your site, you probably need to work on your landing page. The first step in this process is to determine which page on your site is the top landing page. This isn’t always your home page. Search engine results might lead your visitors to blog posts or product pages. Is the call to action on your landing page clearly visible? Are there visible testimonials or other affirmations of your brand?
Optimizing your landing page for conversion will help you reduce bounce and exit rates and increase your sites effectiveness.
Exceed Your Goals
Ultimately, increasing your Los Angeles SEO conversion rate optimization will ensure your visitors find what they want and need on your site. It will also help you achieve the goals you set for your site and increase your brand’s visibility and profitability.
We Can Help
Creating and implementing a conversion rate optimization plan isn’t easy. We can help. At Coalition Technologies we have the resources to help you understand your site’s analytics and determine where conversion optimization can take place. Contact us today to find out how to make your site more successful.