Leftmost Digit Bias, Last Objection, Testimonials, Stories, Love Bombings

Leftmost digit bias: humans have a heuristic where they look most closely at the leftmost digit. This is why most infomercial products are priced $19.95 instead of $21 or something. Furthermore, each additional 10k mark increase in car mileage, price drops significantly.

Last Objection: A salesperson asks about a clients last objection. They then resolve the objection and ask the person to uphold their promise that that was their last objection.

Testimonials: people understand a story better than just data. Giving actual examples will help close more deals.

Love Bombing: Cults bring in new members and get them to commit by “love bombing” them… basically being extremely warm and open and accepting that the person is there.


Rocket League

Rocket League has become quite the nightly attraction for me. I usually will have dinner with my wife, then read for awhile, and finally play Rocket league for an hour or so.

Conspiracy Theory Thinking

I listened to a good Audible.com lecture this morning on the cognitive fallacies that contribute to conspiracy thinking. Conspiracy thinking is what leads to the belief that aliens landed at Roswell, the 9/11 attack was orchestrated by the US government, the Federal Reserve is a secret global domination cabal, global warming is a fraud by all of science, etc.

I took a long hard look at my beliefs in the cold light of reason and discovered I have a couple of conspiracy theory like beliefs:

I probably still won’t vote because the math just doesn’t make sense. 1/400,000,000 basically is zero and in California the vote will always go liberal (I am libertarian). But to say elections are rigged heavily without evidence just doesn’t hold up.

Task Prioritization

Lately I have been feeling absolutely buried in the millions of tasks I need to get done. I am trying to get better at prioritization rather than just doing a random assortment of things that capture my attention temporarily. I am going to spend some time today to prioritize all of my tasks and then start at the top and work down.

Logical Fallacies

Understanding common human logical fallacies helps you to avoid falling into them:

  • Anecdotal evidence – using a personal experience or a single example to try to make a larger point.
  • Correllation does not mean causation
  • Straw man – refuting an argument an opponent is not making
  • Plausible – thinking that since something is possible / plausible makes it true
  • Appeal to emotion – manipulating emotions in place of a valid argument
  • Ad Hominem – attacking your opponent instead of their argument
  • Slipper slope – Saying that if you allow X, Z will eventually happen therefore X should not happen.
  • Black or white – artificially pretending there are only two alternatives
  • Bandwagon – using popularity to claim validation (aka trump)


Parkinson’s Law

Parkinson’s Law says that work will expand to fill the time allocated to it.

This is a great danger in companies like mine that do work on a project basis. We try to keep scopes of work strictly defined so that we can hold team members accountable for realistic timelines.