When it comes to undertaking an SEO marketing campaign, getting started can often seem an overwhelming task. Where to begin? Luckily there is a quick and easy way to figure out where you currently stand and what you need to do to reach your goals. Of course, search results differ from person to person on a platform like Google, but at least you can get a general idea of where you are and where you need to go. Once you have a decent idea of what you need to do, you can go about embarking on your campaign.
Start brainstorming keywords that you think your target demographic is entering into a search engine to look for the products and services that you offer. Do you run an online business or do you have regional locations? If you are targeting specific regions, include those in the search. Otherwise think of the most popular articulations of your products and services. General searches are good but more specific searches are also useful.
Are you offering anything unique that people are seeking out in particular? Is there anything about your product that you want to emphasize? Write down all of the possible keywords that come to mind that you want to test out for your campaign.
Where Do You Stand?
Now you want to put these keywords into Google and see where your web pages come up. You definitely want to be on the front page of the search results, namely in the top 3 results. Where is your website? Is it on the front page? If you’re not at least in the top 3 search results, you have work to do.
Think about the keywords you just put in. Do you have product pages that contain these keywords? Are you using these keywords and in your title tags and meta descriptions? Do you have a fair amount of rich content that uses these keywords? If the answer is no to any of these questions, you now know some things you can be doing in your efforts.
Learn From the Competition
Check out the top websites in the results. Take note of what these websites are doing. You can also get a good idea of what keywords your competitors are targeting in their ad campaigns by looking at the sponsored ads when you search. It can help to combine a PPC campaign with your SEO campaign.
Evaluating Your Results
Taking a look at your own webpage results can give your SEO campaign some direction as well. For example, how do your results look in the search? How is the wording? How are the descriptions and titles? Would you click on your link if you were a customer looking for your products or services?
Try clicking on the page that comes up in the results. Is your landing page helpful and engaging? Do you think it will keep the customers’ attention? Try a mock run through your website and see how easy it is to find what you are looking for, considering the keyword you just typed in.
Taking the Next Step – Get Quality SEO Los Angeles
These quick exercises can tell you a lot about where you stand: the approximate ranking of your site, its appearance on the results, what keywords you are successfully ranking on and which ones need work, how your webpage looks after a search engine user happens upon it, and what your competitors are doing that you could be doing as well. Even if you are relatively satisfied with the results, there are always plenty of things to be done, because the competition never rest either.
Talk to your SEO team about the work that needs to be done. If you don’t have a designated team, consider hiring a professional to handle your campaign for you. Coalition Technologies is a top-rated SEO Los Angeles firm that has helped countless businesses large and small to successfully grow their customer base. We employ cutting-edge SEO techniques to provide for our clients the most competitive SEO campaigns in the market. Give us a call today at 1-310-827-3890 for a free quote. Get the best SEO in Los Angeles.