Are you looking to get more people to visit your website and wondering how you can drive search engine traffic through your blog? Well, you’ve come to the right place for some basic tips.
First, you need to decide what keywords you want to rank for. Do you want people searching for “purse” to come to your website or people searching for “specialty coach bag”? Usually this is fairly intuitive, but there are some helpful research tools out there to tell you how often people search on a certain topic. You can use Google AdWords tools or Yahoo’s keyword suggestion tool or smaller organization’s tools like Wordze.
Now you’ve decided that you want the search engine results page to return your website in the #1 position for “purse”. If you want to rank for a competitive query, you need to have lots of copy (writing) that contains the keyword “purse”. You want to get the word “purse” in as many times on your webpage as possible, without spamming. So place the word “purse” in your title tags, meta tags, headers, subtitles and the actual content itself.
Once your web copy has been written and is on the page, you need to take care of your internal linking. Make sure the “purse” webpage has links pointing to it from every page on your website with the anchor text “purse”.
To finish up, you need to get other websites to link to your website with the anchor text “purse”. You can do this by providing helpful information about purses and hoping people link to you or by asking friendly webmasters to give you links.