Leftmost Digit Bias, Last Objection, Testimonials, Stories, Love Bombings

Leftmost digit bias: humans have a heuristic where they look most closely at the leftmost digit. This is why most infomercial products are priced $19.95 instead of $21 or something. Furthermore, each additional 10k mark increase in car mileage, price drops significantly.

Last Objection: A salesperson asks about a clients last objection. They then resolve the objection and ask the person to uphold their promise that that was their last objection.

Testimonials: people understand a story better than just data. Giving actual examples will help close more deals.

Love Bombing: Cults bring in new members and get them to commit by “love bombing” them… basically being extremely warm and open and accepting that the person is there.


Published by

Joel Gross

Joel Gross is the CEO of Coalition Technologies.