Marketing channel effectiveness review for 2021

Marketing channel effectiveness in my current opinion:
  1. SEO – targeted when someone wants you, but much more competitive. Used to be #1 far and away in terms of ROI, now it is pretty close to email and influencers.
  2. Email – Targeted but hard to get in an inbox without being filtered.
  3. Influencer marketing / Youtube – pretty good mass market reach
  4. PPC – very expensive, hard to ROI, but gets in front of those who need you
  5. Social – not as valuable unless you are a true influencer and even then people prefer channels like youtube. Certain product and services companies do very well here though, so it’s a case by case basis.
  6. Billboards – unavoidable, but expensive and peoples brains filter things out.
  7. Radio / tv / newspapers…. steeply declining since people can easily avoid mass ads and those ads have no targeting.

Published by

Joel Gross

Joel Gross is the CEO of Coalition Technologies.