Save The Client Calls

One of the worst parts of running an agency is when you hear that a client wants to cancel. At that point, you need to call the client to find out why. Sometimes they don’t understand the results they’ve gotten, sometimes they have legitimate concerns, sometimes they have financial issues. But it always is one of the most stressful and least fun parts of running an agency. At Coalition we do our best to help our clients as much as we can, and it is really hard to hear that something has not been up to snuff. I have learned lots of important things from these calls though that have helped improve the company, and I quite often am able to show people that Coalition has done a great job and they agree to stay on board.

Published by

Joel Gross

Joel Gross is the CEO of Coalition Technologies.