What has your Anaheim, CA Search Engine Optimization Company Done for You Lately?
When you conduct an internet search using a search engine such as Google, Yahoo!, or Bing, their complicated algorithms return results tested and ranked in the order of what it thinks is the most relevant to what you are searching for. Research shows that more than 40 percent of searchers click on the top search results link, more than 60 percent click on one in the first three, and more than 90 percent click on a link on the first page of search results. You can now see why landing in the top results is so important, but how do you do it? The first step is to hire an Anaheim, CA search engine optimization company like Coalition Technologies.
Search Engine Optimization (SEO) means enhancing your business’ website and social media presence to rank you higher in search engine results for certain search terms. There are many techniques involved in improving your company’s search rankings. Good techniques include regularly updating your website’s content with fresh, relevant, keyword-laced content and tweaking your content after analyzing keyword and search performance. Bad techniques (known as “Black Hat” in the industry), include keyword stuffing, cloaked pages, hidden text, and link farming. Good, or White Hat, SEO techniques can improve your search rankings so that customers notice you. Black Hat SEO techniques provoke the ire of search providers, and can end up losing your search results altogether. Improving your search results means finding an Anaheim, CA search engine optimization company like Coalition Technologies that knows the difference between Black and White Hat techniques, and how to use the White Hat strategies to improve your site’s search ranking.
Because search engine algorithms are always evolving, and your competitors are likely using their own search engine optimization companies, you will want to hire a company that not only knows how to improve your results immediately, but also one that is committed to crafting a long term strategy to take your company to the top of the search results and keep them there over the long haul. Coalition Technologies, an Anaheim, CA search engine optimization company, works to understand your business model, target customers, and growth needs in order to craft just such a long-term strategy for your business. Using both public tools like Google Insights, and proprietary search term analysis tools, we find keyword clusters that are relevant to your products, services, specialties, and local area.
Once we have an understanding of your business and the internet keywords surrounding it, we can craft a strategy for both your website and your social media accounts, such as Facebook and Twitter. Our SEO technicians and copywriters set out to craft relevant, timely, and informative copy that will catch the attention not only of the search engines, but also of your customers. We also teach you to update your status and tweet with the right words and frequency to be picked up by the search functions on Facebook and Twitter.
But of course, any company can move you up in the search results at first. By hitting on the right keywords that are trending now, you can find yourself going from bottom of the barrel results to the front page. But in order to keep yourself at the top of the results, you need to work with a company that knows that search algorithms, knows how to find the search terms that work for your company, can build powerful links to your site and will keep your website updated regularly to make sure that your customers can always find you.