Interesting commercial using a humorous take on adultery to try to rent more cars. Basically, Avis points out that funny sad feeling that you get when you abandon an old car in favor of a new one. As you walk away, you feel a little bit of heartache at missing the companion of many adventures. Watch the poignant Avis commercial below:
Impressive bit of marketing if you ask me. There are four more commercials if you want to Google them.
One thought on “Avis “Look Back” Car Adultery Commercial”
Interesting blog post. What would you say was the most important NLP factor?
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