Having trouble finding ways to use Google Adwords keyword insertion capitalization correctly? See the chart b below to better understand how to appropriately use Google Adwords keyword insertion capitalization:
keyword: Everything will be lower case.
Keyword: First letter of the first word will be capitalized.
KeyWord: First letter of every word will be capitalized.
KEYWord: First word will all be capitalized, other words will have first letter capitalized.
KeyWORD: First word will have first letter capitalized, other words will be all caps.
KEYWORD: All letters will be capitalized.