Huskies Rock USC

In the biggest win the University of Washington Huskies have had since I started following them, the football team knocked off the #3 team in the country USC.  Great game and high hopes for new coach Steve Sarkisian & defensive coordinator Nick Holt!

Number One Mistake in Online Marketing

The biggest mistake I see being made by online marketers today is pursuing only one tactic to the exclusion of others.  Some people focus only on SEM and ignore social media, some who focus on analytics optimization ignore viral content, and some focus only on PR to the exclusion of SEO.  Each tactic has its pros and cons, and those who combine two or more tactics in their efforts see their results multiplied.  … read more “Number One Mistake in Online Marketing”