We all know that e-commerce SEO is a valuable way to perk up website sales. But seriously? Double it? Man…that would be great.
It’s hard to believe SEO can do all that.
Well it can. It’s been proven time and time again in businesses around the world. E-commerce SEO works and works big!
Sounds Like Some Sort of Website Voodoo
Not really, but of course, a solid working knowledge of website mechanics helps. Here are some ideas to get you started thinking:
• Remember that with e-commerce SEO, customers are looking for products (as opposed to information), so alternatives are crucial. If the product searched for is unavailable for some reason, make sure your site is set up to still help them. No one wants to see a “no search results,” message. Instead, keep your inventory messages helpful, alternate products available, and make sure URLs are up to date.
• Work those category pages. The bigger your site, the harder it will be to have unique content for each product. Put SEO emphasis and development on category pages instead, optimizing them as if they are a landing page.
• Use the public shamelessly. Yes, yes, it sounds awful, but your customers hold a lot of power that you really should tap into. Set up a product review system with stars and comments, and encourage and track both out-going and in-coming social media usage. An active customer base will bring fresh content to your site that helps keep the entire site sharp.
• Make sure the thing functions. It’s one thing to build a good looking e-commerce site, and another entirely to use that site. Click around your site using keyword searches, and see how it does. If it doesn’t work well for you, it isn’t working for your customers either.
My Friend the Witch Doctor, he Told me What to Do
There are a ton of things that can be done to and with an e-commerce website. A whole lot of behind the scenes tweaking and adjusting and arranging that make a world of difference in your click-thru results, and the nice numbers at the bottom of your monthly P&L.
To be perfectly honest, the majority of this background nuts and bolts work should be hired out to a professional. Unless you are an unusual type of genius, the work will be too technical and take up too much of your time.
Call us. Call Coalition Technologies and ask for help. All those nuts and bolts, those whistles and bells…we do that full time. Read through our customers reviews and see for yourself how much we have helped other people’s e-commerce SEO projects.
If you are building a new site, we can help craft it from its foundation to be fully optimized. If it’s already up and running, we can get it in perfect working order for maximum output.
Call us today at 1-888-652-0637 for a free quote on getting your ecommerce site into high gear.