Ecommerce Shopping Cart Comparison

Red gift in Shopping Cart
Red gift in Shopping Cart

Being a professional SEO technician, I had experienced almost all e-commerce software around. Personally I found five of them as the best options one must go for. These five shopping carts are ZenCart, Shopify, BigCommerce, NopCommerce and Magento. Though they may prove to be better than one another, BigCommerce seems to be the one with the most benefits to offer. Let’s take a look at what each of these platforms has to offer and what are the problems that need to be fixed.

The following comparison is based on different factors, such as how easy the checkout process and customization are, pricing, support and reporting, etc.


So far, it is hard to find any e-commerce platform that is better than BigCommerce. The latest version of my own Digital Auto Gauges website is also on this platform, and I really love it. Here is why I can’t live without it:

  • It is completely integrated with third party sites such as Google Website Optimizer and Google Analytics.
  • It is extremely easy to customize and has a great internal navigation.
  • Checkout is simple and can be completed in one page
  • Photo display is awesome with zoom option
  • Inventory control is flexible and automatic
  • Fully hosted solution
  • Shipping is also easy
  • Comprehensive reporting
  • Search functionality s also great with advance and related search options


I won’t call it a bad option. It obviously ranks second best, so it has to have some amazing features when compared with others on the list. Some of these features include.

  • Abstract hosting
  • Automatic update
  • Simple set up procedure
  • Great support at all times

Yet you may encounter some problems while using Shopify. First of all, the software was developed in a custom language called Liquid, and that is used to change title, tags and Meta tags. Plus, Shopify will demand 2% of the revenue you earn. So, I guess not a good option for low margin stores.


ZenCart is the older one of all shopping carts. It is an open source application but its architecture and admin areas are a bit outdated. Although it is good for those who are new and in for some learning, it won’t allow you much freedom for serious earning. Negative points of this software include costly and difficult customization. You have to host it yourself and pay through third parties. Checkout requires too many pages to go through, which is quite hassling for users. Plus, SEO and designing are also tiring. I may recommend Shopify if not BigCommerce, but ZenCart is definitely not one of my favorites anymore.

Few Other Names to be compared

There are other names in shopping cart platforms as well. Magento and NopCommerce are good software as well, but obviously great improvements are required for both. This improvement must especially be in the area of support and hosting. There are several other names I personally tried and tested. These names include Volusion, goEmerchant, Fortune3, CoreCommerce, Yahoo! Merchant, ProStores, Godaddy Quick Shopping Cart, goEcart, genXpros, etc. However, I stick to my belief, and that is that BigCommerce is the best around.

Published by

Joel Gross

Joel Gross is the CEO of Coalition Technologies.

2 thoughts on “Ecommerce Shopping Cart Comparison”

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