Ikea Rethinks its Logo Design

What are some of the most recognizable business logos in the world? McDonald’s, Coca-Cola and Pepsi, Starbucks, Apple, Google, Lexus… There are a lot, and anyone who knows anything about advertising can tell you that being immediately recognizable is a business gold mine!

Whether you were around for the beginning of a business or not, usually a company’s logo has its roots in early meaning.

  • McDonald’s buildings used to have golden arches built right into the buildings.
  • BMW took over Rapp Motors and kept their familiar round badge with a thick black band around it, and replaced the inside design with the blue and Bavarian flag.
  • Pepsi wanted to be patriotic during WWII, so they added a swoosh of U.S. flag colors to their scripted name.

Combining name and symbols or image details make for a cohesive logo. And that’s exactly what Ikea is working on.

The Foundation of a Business

Ikea is known for providing attractive furniture that the average person can not only afford, but can take home and put together themselves. Assembly is typically required to get your new desk/bed/cabinets from the flat box that they came in to a finished product you can use.

The new proposed logo gleans those concepts of creativity, do-it-yourself-ness and building and presents the letters I-k-e-a piled up loosely in a 3-D image that looks like they are one assembly step away from building the word Ikea.

Taking the building aspect a step further is the business card concept. One-fourth of the logo is printed on the back of each card, so when four employees with all four card colors (red, yellow, green and blue) come together, they make the entire logo.

What’s Yours?

Your business foundation. Your image. What is it? What is your company’s best trait?

  • Steadiness
  • Creativity
  • Power
  • Independence
  • Knowledge

Boil your business foundation down to one or two potent words to help you design a logo.

Oh the Cleverness of Us!

At Coalition Technologies, we are a Los Angeles logo maker with a large portfolio of creative design projects under our belt and 184 years of combined experience. We are extremely proud of our work and our clients, whether those clients are small start-up companies or Fortune 500 giants.

If you are designing or revamping your logo, talk to our Los Angeles logo maker department. We think you’ll be just impressed with the prices that we strive to make affordable for everyone, as you are with our creative genius and industry knowledge.

Whether you have no idea where to start or a rough logo design already in the works, we can help. We’ll take a look at your project and give you a free quote for your logo’s completion.

Come be part of our success. Call us today at 1-888-652-0637 to set up your free quote.


Published by

Joel Gross

Joel Gross is the CEO of Coalition Technologies.