What You Need to Know about SEO in 2014

Tips from a Los Angeles SEO Expert

The SEO world has seen a slew of dramatic changes in the last couple of years, with many of the changes brought about by several Google algorithm updates. Major updates like Panda, Penguin, Hummingbird, and Google’s shift to “(not provided)” keyword data has changed SEO for good. In 2014 your typical SEO campaign is going to look very different, though some old techniques are still relevant if you do them correctly. It can be hard to keep track of what techniques and approaches are still applicable and which aren’t though, so I’ve put together a quick overview of this year’s effective SEO for your convenience.


Google’s keyword planner is a useful tool for researching your keywords, and provides functions for getting keyword ideas, viewing statistics on keywords, previewing keyword performance, and more. Keyword stuffing is pretty much a goner as an SEO technique; lightly peppering your content, title tags, and meta descriptions is a much better approach. Google’s shift to (not provided) keyword data means it is much more difficult to get keyword data with analytics unless you are using PPC data, but then there are tricks and techniques to get around this too. Keywords still play a part in SEO, but there are other important factors to pay attention to as well.


Google’s Penguin update targeted low-quality link building and link farming to cut down on the spammy content that was gaming search algorithms. However, that doesn’t mean link building is out for good. Link building is still important to search results; you just have to do it correctly.

In your Los Angeles SEO campaign, you should be focusing on building up high-quality, relevant links. That means getting respected sites with subject matter that is relevant to your site (as well as your products and services) to link to you. Another useful approach is writing guest blog posts and getting them posted on respected blogs, which then link back to your site.


Google’s search engine algorithms are increasingly looking for high-quality content that is useful or engaging to readers. Good SEO means generating just this type of content. You can still place keywords into your content – just don’t overdo it – and you can also use keywords in your URLs, headings, title tags, and in your alt image tags, but you want to make sure above all else that your content is meant for the enjoyment of humans and not just search algorithms.

Keep your content updated frequently and try to focus on generating more lengthy articles (500 words or more). Also consider getting a Google+ profile – if you haven’t already – and linking this profile to all of your articles. This establishes authorship, which improves search engine rankings.


Keep in mind that more and more search users are using devices other than computers to access websites and content, such as tablets and mobile devices. Mobile devices like smartphones are especially becoming popular web browsing tools; for example, around 50 percent of online shoppers have reported using smart phones to do their browsing and shopping. You definitely want to capture some of this growing user base.

Your SEO campaign should involve optimizing for local search (which is big on mobile), implementing responsive web design or mobile web design, configuring your content for long tail voice search, and anything else you can think of to appeal to your mobile audience.

Call our Los Angeles SEO Firm Today

If you focus on these basic points, your SEO campaign will be stronger than most. For a more sophisticated and in-depth SEO marketing campaign however, consider hiring a professional. Coalition Technologies has served countless clients with the cutting edge in SEO techniques. Our campaign can deliver metric-driven results for your business and grow your customer base with more conversions. Call our Los Angeles SEO firm today at 1-310-827-3890 and receive a free quote.

Published by

Joel Gross

Joel Gross is the CEO of Coalition Technologies.