The CT Bball team played a very ugly game last night and got beat. So many missed shots and the refs were calling the game against us too. Painful. We still almost came back and tied it at the end, but just couldn’t pull it together enough. Practice this week at lunches!
Over the weekend, I took Unit 1 of CS101 Intro to Programming (Python) on Udacity.com. I thought the lessons were extremely well done, probably the best I’ve seen of the open courseware suites so far. Really great. I, of course, already know PHP and C# but don’t know Python so I thought that this would be a great introduction. I have learned a lot so far and am excited to take the next 7 units as I find the time.
For most of my life, I have lived and breathed online marketing management. From my earliest days building my middle school’s website to today as CEO of Coalition Technologies SEO, I have been focused in on finding the best ways to reach new audiences online. So what are the 5 key strategies I’ve learned along the way?
- Use an integrated approach. No single online marketing method alone will achieve the results you are looking for. By combining SEO, PPC, email marketing, social media marketing, design, and development you will multiply the effect of each service used individually. For example, one of our clients is LendAFreeHand dog food and by conjoining a highly effective social media campaign that has generated 80,000+ likes on Facebook with our SEO campaign, our targeted search engine keyword rankings are rising higher and higher.
- Google Search Engine Optimization. Note that I specifically mentioned “Google” in reference to optimization. Bing and Yahoo do not perform well at all compared to Google and 90% of your efforts should focus on getting your search keywords ranking better on Google itself. A great search engine optimization campaign needs to start with a focus on fixing on-site problems such as duplicate content, lack of copy, title tags, meta descriptions, alt img attributes and other factors that may lack keyword relevance. Next you need to focus heavily on off-site optimization including boosting high quality links, clickthrough rates, reducing bounce rates and increasing your social media presence including Facebook Likes, Twitter links, and Pinterest pins.
- Install Google Analytics. Without using Google Analytics (the industry standard Analytics package) you are flying blind and don’t know what search keywords are sending visitors to your site, how long those visitors stay or what pages they visit. Google Analytics also allows for you to do AB & multi-variate testing which will help improve your online marketing management results from SEO, Facebook, Yelp and other sources.
Below is an interesting guest post from my friend the Black Rooster discussing US immigration policy changes that are needed. I agree with him – we spend way too much money trying to deport people we educated! As a matter of fact, when I was roommates with the Black Rooster he was deported for overstaying his student visa. America lost a wealthy, University of Washington educated businessman because of stupid draconian bureaucratic rules. Very frustrating.
Has it ever occurred to you why the US spends billions of dollars every year on deporting illegal immigrants? Then turning around and granting the same illegal immigrants green cards while at the same time denying green cards to highly skilled and American educated foreigners?
In 2011 the US spent 5 billion dollars of American taxpayer’s money on deporting illegal immigrants. The average cost of deporting one illegal immigrant is 23,480 dollars. ICE and US Customs and Borders Protection budgets have increased by 80% since 2005, amounting to $17.1 billion in FY2010. If US were to undertake a mass deportation campaign its cost over five years would be $285 billion. That would mean new taxes of $922 for every man, woman, and child in the US and $5,100 fewer dollars for the
education of every public and private school student from prekindergarten to the 12th grade.
On the other hand the US is easily giving out green cards to hundreds of thousands of illegal immigrants while at the same time rejecting green card applications for American educated foreigners who wish to live and work in the US? I mean this must be the stupidest thing ever because all that does is helping those foreign countries becoming more competitive. Let’s think about this for a second. Let’s say for
example a Chinese man is granted a student visa for the US. He spends 10 years educating himself in the US earning a PhD in computer science. He then applies for a green card because he wants to live and work in the US, contributing to its economy. However this man is rejected therefore he returns to China and with his hard earned American education starts the next big IT firm in China, making them richer, more competitive and more advanced.
Wouldn’t it make more sense to maybe give that illegal immigrants green card to the highly educated Chinese man?
I bought a little remote control helicopter for $25 and I am in love with it! Super fun toy. I highly recommend buying one for the youngster (or young at heart!) of your choice.
Our basketball team went out and won in dominating fashion last night! We are now 2-2. Here was my email to the team afterwards:
Great work last night guys! We started out with awesome defense – lots of boxing out & rebounds. I don’t think they had a second shot for most of the game. They probably scored half of their 20 points on foul shots!
I wanted to share some of my big ideas to change the world:
- Allow everyone globally to compete in a fair free market system. This fair free market system would apply to both politics and economics. All elections in all countries would be held and monitored by a strict global agency that would be very transparent in all of it’s methods and security protocols to ensure the fairest election and each vote counts appropriately. All economics would be on the same basis – government contracts would be required to go out to public bid and the decision on who to select would be made publicly. All regulations would be checked by an international agency for fairness and to make sure that there was no special favor laws and regulations for certain groups. This system would allow each individual across the world to compete fairly and freely.
- Open all borders by force if necessary. If people don’t have to stay in bad countries like North Korea or Iran, they could just freely move to whatever country they wished to live in. This would cause bad regimes to collapse because they simply would deflate from lack of population. It would also bring less expensive labor in to rich countries helping their economies as well.
- Build a global police force with teeth that can deal with major war criminals in Africa, as well as bad individuals in power in other countries.