In today’s busy web world, a surprising number of developers are self-taught. Maybe they want to build their idea and don’t have money to hire someone. Maybe they just like knowing how to do things themselves. Whatever the motivation, in they plunge, head first. Patiently figuring out what works and what doesn’t with hours of reading and careful learning.… read more “Become a Better Developer in 4 Easy Steps”
Month: June 2014
Choosing a Font for Your Logo
Picking a font for your logo can be an almost excruciating process! As if colors and designs weren’t enough, now you have to worry about the shape of the letters in your logo? Why, oh why do people have to be such complex, demanding creatures?
Let’s get all psychological for a few minutes.
Here’s the Bottom Line
When someone looks at your logo, font and all, you want them to feel your brand.… read more “Choosing a Font for Your Logo”
Venice Pier with Friends
Watch “Echo cliffs 10b 2 pitch” on YouTube
Defining Your Los Angeles Corporate Identity
Defining your Los Angeles corporate identity is a pivotal cornerstone to building your business. Online or off, you need an image, a brand, a logo…an entire identity that:
- feels true;
- is memorable; and
- can be used in multiple advertising and publicity methods.
Where do you start? Start with yourself.
What do YOU Think of You?
Sit down with all of your founding documents.… read more “Defining Your Los Angeles Corporate Identity”
Ikea Rethinks its Logo Design
What are some of the most recognizable business logos in the world? McDonald’s, Coca-Cola and Pepsi, Starbucks, Apple, Google, Lexus… There are a lot, and anyone who knows anything about advertising can tell you that being immediately recognizable is a business gold mine!
Whether you were around for the beginning of a business or not, usually a company’s logo has its roots in early meaning.… read more “Ikea Rethinks its Logo Design”
Shopify’s Pop-Up Shop
Pop-up shops can serve up a brilliant splash of color in just about any company’s crisp, black and white business plan. They are a great way to present new tools or widgets to your customer base and kick start your product line.
Shopify recently ran a 4-day pop-up shop that revolutionized typical methods and goals of these advertising ventures.… read more “Shopify’s Pop-Up Shop”
The Cost of Your Webstore
So you have a brilliant business idea and you’re ready to put it out there for the world to appreciate, huh? Good job! The world can always use brilliant ideas.
Now, about setting up your webstore: how prepared is your bank account for the job ahead? It’s time to do a quick rundown of where the start-up costs of your webstore will come from.… read more “The Cost of Your Webstore”